Digital Communication Management

Courses

Digital Communication Management-2023/2024

Level 1
Take all of the following Mandatory Courses:
COMM-6042Writing for Digital Media 13
Students will learn essential skills in terms of writing for a variety of platforms and audiences to create engaging copy that will promote brands, build awareness, and increase audience engagement for creative storytelling.
DIGL-6007Digital Media & Design 13
Using a variety of software, students will be able to create, edit and produce visually appealing images and graphics that are suitable for social and digital strategies, presentations, websites, etc.
MMED-6038Multimedia Production 13
Using a variety of industry standard software, students will learn key aspects of photography, video and sound as well as how to edit a variety of files.
MGMT-6161Organizational Behaviour & Ethics3
Being a valued employee means you not only have the required skills for the job but also that you understand how to be successful in the workplace environment. In this course students will learn about motivations, ethics, team building, leadership, and group dynamics in order to understand what they bring to the team and how to work effectively in teams. Issues related to conflict resolution, leadership, and cross-cultural communication will also be explored. Current workplace standards of behaviour and ethical challenges drawn from current events will also be addressed.
DIGL-6008Digital Analytics & Optimization3
This course covers the various frameworks, tools, and techniques related to digital analytics. Students will learn how to track campaign performance, access visitor behaviour data, and gain the competitive intelligence required to optimize marketing campaigns and improve the online use experience by understanding and interpreting Google Analytics. Topics include metrics and data collection, Key Performance Indicators (KPIs), Search Engine Optimization (SEO) measurements, and optimizing paid search campaigns.
MGMT-6162Social Media Management3
This course teaches students best practices in terms of creating and managing social media strategies in order to increase engagement, build a brand, and protect its online reputation. Social media analytics will also be covered in order for students to be able to create and interpret analytic reports and provide meaningful recommendations.
COMP-6055Website Design & Content Management3
Students will learn the basics of HTML and CSS, as well as how to plan for and create a professional website from start to finish using WordPress as a content management system. Students will also learn best practices for selecting and managing a variety of suitable web content.

Level 2
Take all of the following Mandatory Courses:
COMM-6043Writing for Digital Media 23
Building on the skills in Copywriting for Digital Media 1, students continue to work on more advanced copywriting and editing for a variety of platforms and channels, including campaign writing and creating targeted writing for different key audiences across different platforms. Students will also learn the process of developing storyboard and scripts for various types of videos, including corporate videos, animation, documentary-style and voice over-based videos.
DIGL-6009Digital Media & Design 23
Building on the design and software skills learned in Digital Media and Design I, students will explore design specific to current digital platforms. Design for social media marketing, email marketing and other digital formats form the foundation of this course. Adobe Creative Cloud software (Illustrator, InDesign and Photoshop) will be used to create 2-D illustration, photo illustration, geofilters, digital advertising, editorial and more.
MMED-6039Multimedia Production 23
Students will learn how to create and edit compelling brand videos using industry standard software. Time and project management skills are emphasized to reflect the demands of the media production industry.
MKTG-6035Digital Marketing Strategy3
Communications and marketing professionals play an important role in the digital marketing strategy and execution within an organization. It may be managing the overall strategy or executing an element or tactic within the strategy. This course provides students with the foundation to build a digital marketing strategy based on insights driven research, a solid promotional mix and measurements tied to results. In this course, students will use past work, case studies, group work and real world examples to build an understanding of how a digital marketing strategy helps businesses achieve business goals.
ENTP-6006Business & Entrepreneurial Skills3
This course gives students insight into the functions of a small to medium sized business as well as the opportunities and challenges related to entrepreneurship. Students will develop a small business concept and explore topics that include: market research and business planning; business structure, legal considerations, and government regulations; financial planning principles; customer acquisition through prospecting, networking, referrals and marketing; sales skills, customer experience and ethics.
INNV-6002Digital Media Portfolio3
This course gives students the opportunity to use innovation and imagination to create a digital media portfolio demonstrating the skills acquired in the program. Students will plan, pitch, launch, maintain, and evaluate their projects with the support and feedback of their instructor and peers. Over the duration of the term, novel and adaptive thinking skills as well as reflective practice will be evaluated through self-assessment. Students will then present their completed digital media portfolio project to peers and industry professionals.
MGMT-6160Digital Project Management3
Project management is an essential skill set required in today's fast-paced work environment. This course provides students with an overview of project management skills and the tools needed to deliver successful projects on time and on budget. Students will learn the fundamental principles of project management including assessment, needs analysis, building timelines, budgets, project planning, and working to deadlines.

Program Residency
Students Must Complete a Minimum of 11 credits in this
program at Fanshawe College to meet the Program Residency
requirement and graduate from this program

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