Marketing Management

This one-year post-grad program is designed for university and college graduates looking for a career in the marketing management sector. The mix of digital marketing courses offered will provide you with a competitive advantage in today’s job market. You'll graduate with superior analytical, decision-making, and communication skills, and be ready for a successful career in sales, marketing research, advertising and promotion, event planning, direct marketing, digital marketing, marketing analytics, promotions management, brand management, public relations, and/or media sales.

Overview

Marketing Management is a one-year Ontario College Graduate Certificate program. You’ll dig deep into marketing's role in driving value for business via both web-based and face-to-face strategies you will learn by being exposed to real-life business issues. You'll also be mentored to manage, develop and justifying marketing strategies, and presenting your creative ideas to your peers and to real business clients.

Fanshawe is the only college to work with Google, the Search Engine Marketing Professional Organization and WordTracker, which gives you unique opportunities to develop Search Engine Marketing (SEM) and Search Engine Optimization (SEO) skills and conduct real search engine marketing campaigns on the internet. The program prepares marketing management graduates to pursue Google designations that are in high demand but not widely available.

Available in a traditional in-class format with a September, January and May admission or as a fully online marketing management program, full-time or part-time.

 

Award-winning marketing management students

 

The worldwide winners of the 2020 Global Online Marketing Academic Challenge was the Wes for Youth Online team with Marketing Management students Sonam Singh, Bernice Udeogu and Josephine Aiteobhor. The team had a $10,000 budget provided by the Google Grant program. The objective was to raise awareness for this great organization: free online counselling services for Ontario youth. The team's campaign resulted in 59 new website registrations - an all-time high for Wes for Youth Online!

Career Information

Graduates of Fanshawe’s Marketing Management program can choose to pursue their career in many sectors (e.g., manufacturing, retail, health care, education, not-for-profit, government) and fields (e.g., sales, retail management, advertising, brand management, sports and event marketing, digital marketing, search engine marketing, market research). Graduates are suited to a variety of positions, including: 

  • digital marketing specialist
  • market researcher
  • customer relationship management (CRM) specialist
  • marketing specialist
  • marketing analyst 
  • advertising specialist
  • brand manager
  • category manager
  • account executive
  • event planner

Did you know Fanshawe consistently ranks high in graduate employment rates among large colleges in Ontario? 

Here are some examples of career opportunities for graduates of Fanshawe’s Marketing Management program:

Marketing Coordinator

Responsible for building and implementing key marketing campaigns.

Marketing and Advertising Lead

Assume a passionate and creative lead role in an advertising and marketing department.

Marketing and Events Associate

An ideal role for a “make it happen” individual who is extremely organized and experienced at supporting a wide range of marketing, communications and business development initiatives.

Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. Formulate a marketing plan that will meet the needs or goals of a business or organization;
  2. Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target;
  3. Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs;
  4. Develop strategies for the efficient and effective placement/ distribution of products, concepts, goods, and services that respond to evolving markets;
  5. Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization;
  6. Evaluate the viability of a concept, product, good and/ or service in a local, national or international markets;
  7. Conduct market research to provide information needed to make marketing decisions;
  8. Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats;
  9. Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client;
  10. Develop strategies with clients, customers, and consumers and others to grow and maintain relationships;
  11. Develop learning and development strategies and plans to enhance professional growth in the field;
  12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives;
  13. Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization;
  14. Apply the principles of business ethics and corporate social responsibility to business decisions;
  15. Employ the management techniques of planning, organizing, directing, and controlling of marketing functions and activities in response to the business needs of the organization.

 

Program Availability

Canadian Students

Start Dates
Locations
Availability

Full Time Offerings

2022 September
London
Open
2022 September
London - Online
Open
2023 January
London
Open
2023 May
London
Open

Part Time Offerings

2022 September
London - Online
Open
2023 January
London - Online
Open

International Students

Start Dates
Locations
Availability

Full Time Offerings

2023 January
London
Open
2023 May
London
Open

Program Details

Program Code
MKM1

Program Coordinator:

Simone Moreau-Rodgers

Delivery
Day Time
Full-Time
Part-Time
Online
Credential
Ontario College Graduate Certificate
Duration
30 weeks

Admission Requirements

A Two- or Three-Year College Diploma, or a Degree
(Note: minimum 'C+' average or cumulative 2.5 GPA)
OR
Acceptable combination of related work experience and post-secondary education as judged by the College*
OR
Five years of work experience in the Marketing/Business field as judged by the College to be equivalent*

Note:

  • *Applicants may be required to submit a resume and cover letter that includes details of work experience.
English Language Requirements

English Language Requirements

Applicants whose first language is not English will be required to demonstrate proficiency in English by one of the following methods:

  • A Grade 12 College Stream or University Stream English credit from an Ontario Secondary School, or equivalent, depending on the program's Admission Requirements
  • Test of English as a Foreign Language (TOEFL) test with a minimum score of 88 for the Internet-based test (iBT), with test results within the last two years
  • International English Language Testing System (IELTS) Academic test with an overall score of 6.5 with no score less than 6.0 in any of the four bands, with test results within the last two years.  SDS Program Requirements.  
  • Canadian Academic English Language (CAEL) test with an overall score of 70 with no score less than 60 in any of the four bands, with test results within the last two years
  • Pearson Test of English Academic (PTE) with a minimum score of 59, with test results within the last two years
  • A Cambridge English Test (FCE/CAE/CPE) with an overall score on the Cambridge English Scale of 176 with no language skill less than 169, with test results within the last two years
  • An English Language Evaluation (ELE) at Fanshawe College with a minimum score of 75% in all sections of the test, with test results within the last two years
  • Fanshawe College ESL4/GAP5 students: Minimum grade of 80% in ESL4/GAP5 Level 9 or 75% in ESL4/GAP5 Level 10
Recommended Academic Preparation

Recommended Academic Preparation

  • It is highly recommended that students be proficient in the following areas before entry into the program:
    -  Mathematics
    -  Business Communication
    -  Computer applications, particularly Microsoft Word, Excel and PowerPoint
Advanced Standing

Advanced Standing

  • Applicants may apply for advanced standing on the basis of previous academic achievement at another institution and/or Prior Learning Assessment and Recognition (PLAR). Advanced standing qualifies the applicant for direct entry to a second or higher level of the program.
Applicant Selection Criteria

Applicant Selection Criteria

Where the number of eligible applicants exceeds the available spaces in the program, the Applicant Selection Criteria will be:

  1. Preference for Permanent Residents of Ontario
  2. Receipt of Application by February 1st (After this date, Fanshawe College will consider applicants on a first-come, first-served basis until the program is full)
  3. Achievement in the Admission Requirements

Courses

Level 1
Take all of the following Mandatory Courses:
MKTG-6017Primary Marketing Research3
The course introduces the students to primary market research (the creation of new data specific to the marketer's problem) and details its process. The students will be managing a marketing research project for a client where they will create the marketing research objectives and design, develop a data collection instrument, perform advanced analysis on the data using industry-leading software, and report the research results.
COMP-5062Web Design for Optimization4
In an environment that continues to evolve at an almost exponential rate, the modern marketer plays a key role in the design, construction, and maintenance of a web presence. As a primary hub between social media, email marketing, and mobile based applications, a website is still a key marketing tool. In this course, students will learn to create and dissect the main component of an SEM (Search Engine Marketing) campaign: the website. The student will also study a variety of methods for, and the basic science of SEO (Search Engine Optimization) along with a brief overview of tips and techniques for effective SMO (Social Media Optimization). Basic to advanced construction techniques and coding language will be taught using a text-based application and the WordPress.org platform, along with a variety of other techniques that demonstrate to the student how to create accessible and relevant page content. Skills related to server communication, advanced file management for web storage, planning and promotion of an online presence, and a variety of page functionality and design techniques often used with marketing and e-commerce websites will also be acquirable in this course. Basic graphic optimization skills will be taught for the purpose of enhancing page design using Adobe Photoshop. Various proven and recent optimization techniques will be demonstrated in relation to the WordPress platform with a focus on Google Analytics as a primary means to track user behavior on a web site.
MGMT-6066CRM A Management Approach3
This marketing course is designed to provide a theoretical basis for developing a customer relationship management (CRM) strategy within an organization. Students will use case based theory and practice to radically rethink how to develop and implement customer-centric strategies that can be applied to any business. Students will also gain valuable insights into how to apply performance metrics, manage customers according to customer lifetime value, rethink organizational processes, and optimize acquisition/retention marketing programs. At the end of this course, students will be able to create a customer relationship marketing plan that aligns organizational priorities and maximizes the customer's strategic value.
MGMT-5074Google Analytics3
Website analytics help organizations understand where their internet traffic is coming from and how engaged that traffic is with their sites content. This information should guide decisions related to paid search program management, search engine optimization, and content redesign. While there are many web analytics programs available, Google Analytics (GA) is a free tool available to anyone with a website. Consequently, it is the most widely used website statistics service in use today. In this course, students will learn how core website traffic statistics are calculated such as time on site, avg. pageviews, number of visits, bounce rate, etc. Students will also learn to interpret trends and make recommendations. Students will become familiar with the GA interface and its reporting capabilities.
COMM-6019Advanced Professional Communication3
This course focuses on refining and advancing students workplace communication abilities. The advanced communication documents and strategies covered include presentation skills, research skills, business document writing, meeting and management team strategies, business etiquette, and advanced employment communications. Additionally, students learn about interpersonal and intercultural communication (high/low and monochromic/polychromic context) concepts and strategies.
MKTG-5006Marketing Management3
Marketing is more than just advertising and sales. Marketing is a multi-disciplinary process that facilitates exchanges of value between organizations and their clients and customers. Effective management of the marketing function provides unique challenges for all organizations. This course provides an overview of the decisions managers face as they develop and execute marketing plans. Recent trends impacting strategies and tactics will be addressed. Students will work in groups to design a marketing plan to address the objectives of an organization.
View all courses

Tuition Summary

London

Canadian Costs
$3,469.39
Total Cost of Program
International Costs
$15,081.94
Total Cost of Program

Online

Canadian Costs
$3,335.46
Total Cost of Program

*Total program costs are approximate, subject to change and do not include the health and dental plan fee, bus pass fee or program general expenses.

 

Contact/Questions