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Your idea is your starting point, but your market research will ensure that you can support those ideas with data. In this presentation we talk about environmental and industry analysis, types of market research, competitor analysis, SWOT analysis, and also where you can look to answer all the questions we ask you to consider in your business. Your new mantra: always be researching!

You have some market research under your belt, but now we’re going to dive in deep and get to know your customers and target markets with demographics, goals, buying habits, and setting yourself apart. Using the Customer Segmentation worksheet, we’ll walk you through breaking down each person who might one day buy from you and how much of that market you can conceivably convert over time.

At Fanshawe College, we respect and protect the privacy of our students, employees, alums, applicants and community members. As a publicly funded institution, we are governed by the Freedom of Information and Protection of Privacy Act (FIPPA), the Personal Health Information Protection Act (PHIPA), and the Ontario Colleges of Applied Arts and Technology Act, 2002 (OCAAT), among various other...