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You have some market research under your belt, but now we’re going to dive in deep and get to know your customers and target markets with demographics, goals, buying habits, and setting yourself apart. Using the Customer Segmentation worksheet, we’ll walk you through breaking down each person who might one day buy from you and how much of that market you can conceivably convert over time.

At Fanshawe College, we respect and protect the privacy of our students, employees, alums, applicants and community members. As a publicly funded institution, we are governed by the Freedom of Information and Protection of Privacy Act (FIPPA), the Personal Health Information Protection Act (PHIPA), and the Ontario Colleges of Applied Arts and Technology Act, 2002 (OCAAT), among various other...