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This course features an examination of corporate sponsorship, its growing role and importance in the corporate/brand marketing mix; importance to event and property producers/organizers, participants, athletes, entertainers, communities and the media. Additionally, an overview of the industry and instruction on effective methods to plan, price, organize, acquire, implement, measure, and evaluate...

This course provides an analysis of the role of public relations and mass media in sports communication. Technology of sports PR is combined with an examination of the public's relationship with athletes and sports. This course will also explore the techniques and activities used to promote events, organizations and athletes. Topics include the creation and sustainability of brand awareness, media...

Acquire the tools necessary to make more informed decisions regarding your financial future. Learn to assess the costs associated with retirement, determine your sources of retirement income, improve your investment potential, reduce your financial risk and help preserve your estate for your heirs. You'll also find out how to avoid unneccessary taxes and fight the effects of inflation.

This course helps the student to learn how applications can be designed and deployed in layers. Projects incorporate JavaScript clients making REST calls to a server hosting the API, business objects and relational database.

Introduces students to the concepts and features of electronic health record (EHR) systems. Students will learn about the functionality of the EHR as it applies to health information management, health information technology and allied health. Students will gain an awareness of how the electronic health record supports efficiencies and accuracy with both inpatient and outpatient facilities and how...

Building on the success of the Rising Leaders micro-credential, providing students with professional and personal development opportunities outside of the classroom, Ready Set Work will provide upcoming and recent grads with the knowledge and skills needed to enter the workplace upon program completion. Students will be required to complete pre-work online in preparation for the synchronous class...

This course will introduce students to the fundamental concepts, practices and terminology related to today's commercial food service industry. Students will build a repertoire of culinary theoretical knowledge which will compliment and expand on their practical studies. Students will also study a wide variety of topics including kitchen organization, cooking methods, heat transfer, stocks and...

This course provides a detailed look at the many sources of retirement income available to Canadians and how individuals can plan for their retirement, considering income needs, alternative savings/retirement income vehicles and taxation issues. The course discusses how the financial planner can provide assistance to clients in retirement planning.

This course will focus on providing students with an understanding of different CRM Architectures. Students will learn the major factors involved with assessing technology requirements and implementations. Through hands-on activities students will develop the knowledge to use, integrate and manage CRM technology to support many sales and marketing processes.

Students will learn automation marketing techniques that range from content creation to social promotion to converting and nurturing leads and beyond for both B2B and B2C markets. Students will be able to build an inbound and outbound marketing strategy and understand the technologies to support the marketing and sales process.