Integrated Marketing & Communications

This course is designed to provide students with an opportunity to gain an understanding about the fundamentals of integrated marketing communications. Upon completion of this course, students should be knowledgeable about key practices used within the marketing communications industry and their various benefits. Topics covered in this course include integrated marketing communication (IMC), branding, advertising, event marketing and sponsorship, celebrity endorsements, product placement, public relations, on-line and interactive communications and personal selling. Additionally, the course will explore ethical issues and social perspectives of marketing such as gender in advertising/media, and celebrities as role models. Classes will include a combination of lecture, discussion and experiential learning, such as case studies.