We highly recommend you follow one of the progression plans below to determine when courses will be offered:

SMM1 | 2-yr completion plan | Fall start

SMM1 | 2-yr completion plan | Winter start

SMM1 | 3-yr completion plan | Fall start

SMM1 | 3-yr completion plan | Winter start


Here are the course offerings from which to choose:

Course Name Course Code Fall Winter Summer
Sports, Entertainment & Event Marketing MKTG-1093 Yes Yes No
Advanced Professional Communication COMM-6019 Yes Yes Yes
International Sport Marketing  MKTG-6031 No No Yes
Festivals, Sports & Event Management MKTG-6030 No Yes Yes
Marketing Design COMP-6051 Yes Yes No
Leadership in Sport & Event Marketing  MGMT-6153 Yes Yes No
Sponsorship Activation & Analysis MKTG-6032 No Yes Yes
Sport & Community Marketing in Canada OR Innovation Applications MKTG-6033 or INNV-6001 No Yes No
Ethics, Issues & Trends in Sport Marketing MGMT-6152 No Yes Yes
Non-Profit & Event Marketing MKTG-6015 Yes No No
Sport Media & Public Relations PBRL-6021 No Yes Yes
Google Analytics MGMT-6074 Yes Yes No
INTERNSHIP: Sport & Event Marketing Mgmt Internship* MKTG-6034 No No Yes

* This course combines in-class learning with actual work experience in sport industry. The students will acquire an internship that requires them to utilize the knowledge and skills that they have learned in other courses. During the internship, students work closely with a placement supervisor to develop necessary job skills that are needed for future employment success. Internship is concurrent with course work and requires students to work a minimum of 490 hours or 14 weeks. 

MKTG-6034 Internship is eligible for PLAR should you feel you have experience in the Sports/Events Industry. To learn more contact Bill Reid Breid@fanshawec.ca


Some programs require students to write a WRIT assessment. Please visit www.fanshawec.ca/writ for more information and available test dates.

Part-Time Tuition Fees

View Part-time Tuition Fees