Program Overview

The Automotive Sales one-year Ontario College Graduate Certificate program will prepare students to specialize in sales and marketing in the broad transportation industry, with a particular focus on the automotive sector.

Program Details

Program Code
AMS2
Credential:
Ontario College Graduate Certificate
Duration
30 Weeks
Start Dates
Locations
Availability

Full Time Offerings

2025 January
London
Open
2025 May
London
Open
2025 September
London
Open
2026 January
London
Open
2026 May
London
Open
2024 September
London
Closed
Start Dates
Locations
Availability

Full Time Offerings

2025 January
London
Open
2025 May
London
Open
2025 September
London
Open
2026 January
London
Open
2026 May
London
Open
2024 September
London
Closed

Your Learning Experience

Automotive Sales offers a combination of business and transportation curriculum. Students will learn business strategies in sales, customer service management and marketing, while also studying key components of automotive, truck and coach, and agriculture transportation systems. This unique combination of courses provides a pathway for students who have completed their first post-secondary program in business or transportation. Graduates of Automotive Sales will leave with a well-rounded skill set, ready to apply their sales expertise alongside their specialized knowledge of transportation technology to the industry.

Automotive Sales is a one-year Ontario Graduate Certificate program. You’ll begin the program by creating a strong foundation in the fundamentals of technical sales and marketing, quickly moving into specialized training in new media marketing, CRM enabled selling, emerging transportation technologies, marketing management and more. This program is also an opportunity for further study for graduates of business programs and of motive power programs. It also provides a pathway to a post-graduate opportunity for journey-people with a Red Seal in a relevant trade.

 

Career Information

Strong job prospects are expected for graduates, with a projected 14% increase in opportunities for technical sales specialists over the next 6 years in the province of Ontario. 

Did you know Fanshawe consistently ranks high in graduation employment rates among large colleges in Ontario? 

Here are some examples of career opportunities for graduates of Fanshawe’s Automotive Sales program:

Automotive sales consultant
Automotive parts sales representative
Heavy truck sales representative
Agricultural equipment and supplies technical salesperson
Manufacturing Industry sales consultant/representative

Learning outcomes

The graduate has reliably demonstrated the ability to:

  1. Prepare and deliver a sales presentation based on an analysis of clients’ knowledge base and needs to assist the client in making a fully informed purchase.
  2. Collaborate with team members to market the corporate brand and meet sales targets in order to contribute to the achievement of the company’s strategic goals.
  3. Establish and maintain working relationships with clients to secure their loyalty to the salesperson and the corporate brand.
  4. Conceptualize, develop and implement a business plan to manage personal brand and sales goals.
  5. Apply the principles of business ethics and corporate social responsibility to adhere to industry and professionalism standards.
  6. Use information technology relevant to the sales function to manage accounts and client relationships.
  7. Contribute to the development and execution of the company’s strategic account management plans to secure and satisfy key account stakeholders.
  8. Explain both the basic and the emerging technological features of an automotive system, including the variables that effect each component, to ensure a client’s full understanding of the vehicle.
  9. Research new and emerging technologies in the automotive sector to maintain currency in a rapidly developing field and effectively market and sell new products and technologies.

Admission Requirements

One of:

Ontario College Diploma, Ontario College Advanced Diploma, or Degree

- OR �

An equivalent qualification from another institution as judged by the College 

- OR �

Red Seal in a related trade 
International Admission Equivalencies
Admission equivalencies for Fanshawe depends on your country of study. Please enter your location to see the requirements for your country below.
English Language Requirements

English Language Requirements

Test Score
TOEFL iBT 88
IELTS Academic Overall score of 6.5 with no score less than 6.0 in any of the four bands
CAEL Overall score of 70 with no score less than 60 in any of the four bands
PTE Academic 59
Cambridge English Overall score of 176 with no language skill less than 169
ESL4/GAP5 Minimum grade of 80% in Level 9, 75% in Level 10
Duolingo Overall score of 120, with no score lower than 105

 

Learn More about English Language Requirements

Courses

Level 1
Take all of the following Mandatory Courses:
MGMT-6031Ethics, Social Resp & Sustainability3
Today's manager faces unique challenges and must satisfy a diverse set of stakeholder needs, globalization challenges, environmental, social, ethical and economic issues along with an increased demand for accountability, transparency and ethical decision-making. This course will assist the learner to recognize and prepare for present and future responsibilities that have dramatic impact on how we strategically manage ourselves and our businesses.
MGMT-6166CRM Enabled Selling3
In this course, students will be taught and have the opportunity to practice their professional selling skills. Students will demonstrate their awareness of buyer behaviour their ability to organize and present an effective sales presentation based on various client profiles. Through a series of scenario-driven exercises, students will practice skills and attitudes essential to a successful salesperson. Students also learn the benefits of using CRM software to support the selling function.
MGMT-5050New Media Marketing3
This course will explore various digital aspects within present day marketing such as content marketing, display advertising, social media, and online video. A key focus of this course will be on the utilization of campaign development, targeting, analytics, and strategic planning components as well as the ethics/legal/privacy issues applicable within the context of a digital environment.
DEVL-6031Workplace Expectations in Canada3
In this course students will develop a deeper understanding of essential employability skills needed to progress throughout their career in the automotive industry in Canada. Students will focus on further developing and refining their professional resumes, developing a professional image using such tools as networking and social media, and understanding the role a mentor can play in their career, and how to effectively lead a team. Students will also study various leadership theories and practices, culminating in a final presentation.
LAWS-6047Automotive Law & Regulations3
This course introduces students to the legal responsibilities involved in working in automotive sales, with a focus on the regulatory laws that govern the industry. Students will study the specific laws that pertain to trading, selling, and purchasing vehicles. This course identifies the laws and regulatory contexts of both automotive dealerships and the aftermarket industry. The course introduces the students to levels of law and regulation in Canada as a whole.
AUTO-6001Automotive Sales Technology Trends3.5
This course introduces students to the current and emerging technologies in the automotive industry. Students will learn about automotive history, current safety standards, and emerging technologies relating to vehicle safety, emission standards, and new sources of fuel. The course will provide students with a comprehensive knowledge of automotive systems and major vehicle components, enabling students to confidently guide clients through their decision- making process. Students will discuss laws governing safety standards, emission controls, and vehicle repair. During the lab component of the course, students will get hands-on exposure to vehicle systems, including safety, entertainment, and controls. Focus will be given to the technologies that most effect sales strategies, including environmental impacts and safety.
View all courses

Tuition Summary

London

Canadian Costs
$3,511.82
Total Cost of Program
International Costs
$15,993.28
Total Cost of Program

*Total program costs are approximate, subject to change and do not include the health and dental plan fee, bus pass fee or program general expenses.

 

Contact/Questions