Overview

Strategic Management of Campaigns

Elements of a successful fundraising campaign are examined. Students learn how to develop a compelling case for support, attract the best leadership potential, develop donor prospects and prepare a plan of action. Management and financial strategies to effectively control the fundraising process of campaigns are explored. Practical implementation of fundraising strategies required to manage information generated during a campaign, such as processing gifts and dealing with information flow and technology, are addressed. This course is offered through OntarioLearn by the host college, Algonquin college.

Course Code: 
MGMT-1246
Area of Interest: 
Business, Finance & Administration

 

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