Be part of a global, multi-billion dollar industry with our fashion marketing program - 2021/2022
Fashion Marketing and Management is where fashion and retail technology meet. If you’re passionate about the world of fashion and have a keen eye for what will sell, our fashion marketing program can help you start your career.
Fashion industry employers need graduates who understand both retail and technology, and our fashion marketing course will help you learn the skills you need to launch a career in retail management, visual merchandising, or marketing of fashion products/services. As a fashion marketing program student, you’ll deepen your understanding of retail management, brand development, buying, textile technology, photo styling, event/fashion show production, and fashion technology.
On your way to obtaining your fashion marketing diploma, you’ll have multiple opportunities to shake hands and chat with professionals in the world of fashion and retail. Additionally, you’ll have the unique option to travel to and work in fashion hubs like Paris, Milan, and New York City.
Apply your learning through two co-op work terms, where you will apply your knowledge and gain real-world experience. For more information on co-operative education, contact Tracy McIntyre. Students also operate a retail store at Fanshawe's London campus called Live Chic, where students can further apply learning in realistic work situations.
After graduating from our fashion marketing program
When you graduate from our fashion marketing program, the combination of valuable experience and practical training will give you the tools to pursue a career in line/brand management, buying, sales, inventory, merchandising, visual presentation, marketing, social media or other industries.
With all of the choices in Fashion Marketing and Management, it can be hard to choose one. But here’s the best part: it’s up to you to decide.
"The variety of courses and co-op placements offered within the program gave me the skills and confidence to succeed, both within and outside of the fashion industry. Completing the program has opened many doors for me and I continue to look forward to the many exciting opportunities ahead!"
Work Term 1
Work Term 2
Admission Requirements - 2021/2022
Admission RequirementsOSSD with courses from the College (C), University (U), University/College (M), or Open (O) stream
Academic and Career Entrance Certificate (ACE)
Ontario High School Equivalency Certificate (GED)
Mature Applicant with appropriate preparation
English Language Requirements
Applicants whose first language is not English will be required to demonstrate proficiency in English by one of the following methods:
- A Grade 12 College Stream or University Stream English credit from an Ontario Secondary School, or equivalent, depending on the program's Admission Requirements
- Test of English as a Foreign Language (TOEFL) test with a minimum score of 79 for the Internet-based test (iBT), with test results within the last two years
- International English Language Testing System (IELTS) Academic test with an overall score of 6.0 with no score less than 5.5 in any of the four bands, with test results within the last two years. SDS Program Requirements.
- Canadian Academic English Language (CAEL) test with an overall score of 60 with no score less than 50 in any of the four bands, with test results within the last two years
- Pearson Test of English Academic (PTE) with a minimum score of 53, with test results within the last two years
- A Cambridge English Test (FCE/CAE/CPE) with an overall score on the Cambridge English Scale of 169 with no language skill less than 162, with test results within the last two years
- An English Language Evaluation (ELE) at Fanshawe College with a minimum score of 70% in all sections of the test, with test results within the last two years
- Fanshawe College ESL4/GAP5 students: Minimum grade of 80% in ESL4/GAP5 Level 8, 75% in ESL4/GAP5 Level 9, or 70% in ESL4/GAP5 Level 10
Recommended Academic Preparation
- Any Grade 12 English (C), (U), or (O)
- Grade 11 Understanding Fashion (C) AND/OR Grade 12 The World of Fashion (M)
- Grade 11 Media Arts (M) or (O) OR Grade 12 Media Arts (M) OR Grade 11 Visual Arts (M) or (O) or Grade 12 Visual Arts (M)
- Grade 11 Financial Accounting Fundamentals (M)
- Any Grade 11 or Grade 12 Entrepreneurship (C) or (O)
- Keyboarding Skills
Recommended Personal Preparation
- Students should develop strong communication skills necessary to work with the general public
- Personal hobbies in drawing, photography, reading of fashion magazines is encouraged
Applicant Selection CriteriaWhere the number of eligible applicants exceeds the available spaces in the program, the Applicant Selection Criteria will be:
- Preference for Permanent Residents of Ontario
- Receipt of Application by February 1st (After this date, Fanshawe College will consider applicants on a first-come, first-served basis until the program is full)
- Achievement in the Admission Requirements
Fashion Marketing and Management-2021/2022
|WRIT-1036||Reason & Writing 1-Art & Design||3|
|This course introduces students to essential principles of reading, writing, and reasoning at the postsecondary level. Students will identify, summarize, analyze, and evaluate multiple short readings and write persuasive response essays to develop their vocabulary, comprehension, grammar, and critical thinking.|
|A study of textile materials with emphasis on factors which affects their handling, appearance and performance. Students will learn and appreciate the properties of natural, manmade, and synthetic fibers from yarn to fabric; from fabric to completed fashion merchandise. Students will compile a swatch library of various textiles which support the concepts learned in class.|
|Students will develop their skill in fashion illustration by introducing them to various techniques with pencil, pen, and marker. Techniques of shading, marker renderings, textures, and perspective drawings will be practiced as used by the fashion industry.|
|MRCH-1001||Visual Merchandising 1||2.5|
|Students will learn and apply the principles of colour, design and visual merchandising techniques to display fashion products and hard goods to help generate sales. A collaborative team environment allows for experimentation in two and three-dimensional window display design, using merchandising and store planning techniques, theories, props and tools of the trade within a cost effective budget.|
|FASH-1021||Dynamics of Fashion 1||2|
|Fashion today is fast paced, technology driven, and global. Through discussions of the various components, terminologies and stages of the fashion cycle, students will be introduced to the importance of the fashion industry. We will explore and look at many areas of fashion from: the changing world of fashion, marketing and merchandising, market segmentation and the business of fashion. The course sets the stage for the study of business and merchandising by providing the students with the fundamentals of fashion and the basic principles that influence movement and change within the industry. Students will research the market and present in both written, visual, and oral presentations.|
|Design Principles is the universal study of the elements and principles of design and technology . Students will be required to apply this knowledge to various assignments throughout the semester. Students will also learn and practice communication and presentation skills using various fundamental computer applications such as; Microsoft Office Programs, and Adobe Creative Cloud, specifically Illustrator and Photo Shop. Students will learn and gain knowledge of the technology and how it is applied in the industry to create aesthetically pleasing presentations using the elements and principles of design.. All exercises will be demonstrated, discussed and practiced in class throughout the term.|
|FASH-1016||Trends, Styles & Influences||3|
|An exploration of social, economic, political, historical, and technological factors that affect the development of dress, architecture, art, interior design, tracing the influences through history to modern times. Students will develop a knowledge and vocabulary of fashion styles of periods studied and recognize the influence it has on present day design.|
|COMM-3074||Communications for Design||3|
|This course, designed for students who plan to work in the field of art and design, focuses on professional written and verbal communication skills. Students learn to prepare a variety of work-related documents. In addition, students learn about research methods and documentation formats. The principles of effective writing - organization, grammar, style, clarity, and tone - are reinforced throughout the course. The goal of the course is to prepare students for the communication tasks and considerations they will encounter in the workplace in order to meet the needs of employers and/or the communities they will serve.|
|FASH-3020||Dynamics of Fashion 2||2|
|Students will examine the production of fashion in various categories, apparel, cosmetics, home décor to green design. We will discuss how apparel manufacturing business has changed and why. Students will look at the steps involved in product development and major industry practices, they will also look at the markets of fashion and explore the history and development of market centers and retailing. In class discussion on global sourcing, merchandising, fast fashion, the growing trend of sustainable and ethical design, and how it affects business. Looking at the different industry levels, categories, retail operations, and job opportunities in the fashion industry.|
|FASH-1011||Visual Communications 1||3|
|Student practice various methods of visual communication used in the fashion industry including: creating images in Adobe Illustrator CC, and editing images in PhotoShop CC. Computer skills such as file/data management, scanning, saving, printing and importing/exporting files to various computer applications will be demonstrated and practiced throughout the course.|
|MATH-1181||Retail Math 1||2.5|
|Designed to provide students with an understanding and working knowledge of business mathematical functions. The retail components of percentages, pricing, purchases, mark-up, and markdowns will be examined in detail using MS Excel. Industry terminology and techniques in formatting Excel will be stressed. The students will learn the basic understanding of accounting and its importance for business success. Students will apply accounting principles and practices in a realistic retail environment.|
|MRCH-1004||Visual Merchandising 2||2.5|
|This course will focus on visual merchandising. It will promote an intense practical training in window display and construction of design, mannequins, forms, colour, lighting, and production techniques. Students will create three-dimensional window displays such as full-scale windows, showcases and bulletin boards at the college. A collaborative team environment allows for experimentation in two and three-dimensional window display design, using merchandising and store planning strategies and techniques, within a cost effective budget.|
|MGMT-1164||Customer Relationship Management||2|
|Designed to address aspects of identifying customers and their needs/wants, building customer relationships through a practical approach to selling and customer service, and shaping the customer's perception of an organization and its products/services at all levels. Students will study and practice how to interact with customers in B2C and B2B situations.|
|Students will continue to study textiles as it relates to their care and renovation, their unique fabrication and innovation and the laws and regulations that guide the development and marketing of textiles in the apparel industry. Students will be introduced to the process of garment development from conception to finished product. Topics include analyzing apparel quality, size, fit and garment construction. Students will learn about the environmental damaged caused by the fashion industry and what the industry is doing to become more sustainable. The emphasis in this course will be placed on fashion buying and merchandising decisions.|
|FASH-1044||Brand Development & Management 1||2.5|
|Students will further their technological skills required of graduates entering the fashion industry through practical experience using industry specific software; Adobe Creative Suite and Microsoft Office Suite. Students will study the art of brand development through a rebranding assignment as well as the creation of an original brand of fashion clothing including developing a store brand from concept to delivery to store opening and how various segments of the industry support this process.|
|COOP-1020||Co-operative Education Employment Prep||1|
|This workshop will provide an overview of the Co-operative Education consultants and students' roles and responsibilities as well as the Co-operative Education Policy. It will provide students with employment preparatory skills specifically related to co-operative education work assignments and will prepare students for their work term.|
|FASH-3005||Fashion Buying 1||2|
|This course will include the study of the retail playing field and the buyers role. In addition the student will develop the knowledge of buying for different types of stores, developing relationships with market specialists and understanding the customer. Students will learn how to source merchandise and base their purchasing on the industrys seasonal calendar.|
|Through classroom theory, merchandising strategies, fieldtrips and comparison of stores students will be able to demonstrate retail principles as they relate to store planning, merchandise layout, traffic patterns, fixture layout, lighting plan, focal points, department adjacencies, colour and power wall presentations.|
|FASH-3007||Visual Communication 2||3|
|During this course we will use a mobile device camera to capture images for use in various visual assignments. Students will research, plan, design, develop, and execute creative and effective visual communications to meet the needs of retailers for various market lifestyles using Illustrator and Photoshop. Discussions will also include typography and layout. Problem solving techniques and file management will be emphasized throughout the term.|
|This course encourages entrepreneurial spirit where by students plan, create and implement marketing and promotional activities and events designed to stimulate and achieve marketing goals. Marketing and sales promotions are executed by following a merchandise sales plan in three dimensional window presentations.|
|MATH-3066||Retail Math 2||2.5|
|A continuation of Retail Math 1, designed to equip the students with an understanding and working knowledge of business mathematical and accounting functions. The retail components of stock planning, sales, purchases, 6-month merchandise plans, assortment plans, purchase orders, open to buy and income statements will be examined. Industry terminology and techniques in formatting Excel spread sheets will be stressed. The accounting portion of Math 2 will build upon the skills learned in Math 1, including journaling, purchasing and profit and loss statements.|
|FASH-3026||Brand Development & Management 2||2.5|
|A continuation of Brand Development and Management 1 course where students will further enhance their knowledge of the process of creating and developing a retail store brand of clothing. Students will complete their individual brand Store Directive package using the project started in Brand Development and Management 1 using Adobe Creative Suite, MS Office Suite. Topics of discussion include brand personality, brand story, factors affecting brand decisions, creative diversification to make a brand stand out, documentation and communication of brand ideas to various audiences, capturing images to support the brand story. Managing a brand into the future.|
|FASH-3011||Fashion Buying 2||2|
|In Fashion Buying 2, the student will learn how the buyer makes the purchase in the marketplace. Topics will include preparing merchandise assortment plans, controlling inventories, selecting vendors, making market visits, negotiating with vendors, writing purchase orders, pricing strategies and purchasing in the domestic and foreign markets including the buyer's role in advertising and promotion.|
|This course will prepare and give students the tools and confidence to create a resume and cover letter to enter the fashion industry as professionals. Students will explore the different types of search engines, sites, and social media available in researching career opportunities. They will learn the interviewing process and how to network in a professional manner through mock interviews, scenarios and role play which will build confidence, self -esteem and prepare students for industry. Students will learn soft skills such as professional communication skills(in person and for email correspondence including leadership skills (leading teams) in industry projects and initiatives.|
|In Portfolio Development students will work on their capstone project which is creating a professional portfolio. This course will include the steps involved in creating a professional digital and hardcopy visual portfolio. The three pillars of the Fashion Marketing and Management Program will be incorporated: visual, technology and business. Students will design and assemble a carefully curated collection of edited work for their portfolio using Adobe Creative Cloud. This will promote their personal strengths, creativity, technical skills and industry readiness. A visual portfolio will be the students most important promotional tool as they enter into the industry. Students will attend alumni day in collaboration with Professional Practices to listen to graduates from the program speak about their careers and show students their portfolio and how it has evolved since they have been in industry. Students will also showcase their portfolio's at the program's year end Connect event.|
|MRCH-3004||Styling for Photography||2.5|
|Styling for photography is taught through a combination of demonstration, discussions, in-class workshops, and group assignments. Students will learn about the history of styling and how it has evolved. Students will work together as part of a creative team in preparation for photo shoots, which will include all different categories of the fashion business. Students will be involved in all of the steps to creating an ad: merchandise, set layout, photography, and editing. Students will work with Adobe Creative Cloud to edit photographs. In class discussions will include creativity and innovation in the development of course work, in response to: colour, trends, technology and new developments within the media and fashion styling industry. We will look at and discuss various types of merchandise, casting talent, use of lighting, location, props and backgrounds required to create an effective professional image for media.|
|This course focuses on the marketing and sales planning process using artistic expression to increase awareness of events and stimulate sales and marketing goals. Through three dimensional window presentations designed to provide practical hands on experiences students implement marketing plans and promotional activities.|
|MKTG-1051||Event Planning & Promotion||3|
|Event Planning and Promotion is designed to lead the student through the process of planning, coordinating and executing an event. It will include developing a working schedule to coordinate, manage, and promote a special event or promotion within an assigned time frame and budget .Students will be working in assigned committees in areas of merchandising, modeling, advertising and promotion, stage and fundraising. Students are responsible for the production planning and practical decision making skills which be applied to the type and theme of the event. Team management, collaborative planning and creative problem solving are critical skills that are developed during the planning process.|
|BUSI-3038||Retail Operations & Management||6|
|Retail OperationsThis course incorporates theory, the knowledge and the application skill and organization required in the running of a Retail Store. Live Chic, the program store on campus is designed to provide practical experience in the day to day operations of a fashion retail operation and to implement the fundamental retail principles. Discussions will include customer experience, sustainability and technology innovations in the retail industry. The students will learn the components of building a business plan based on opening their own small business, discussion will include the role and responsibilities of an entrepreneur.|
|Discover the skills required to be a digital entrepreneur using livechic.ca as our platform. Course discussions will include theory and practical topics including introduction to ecommerce, basic HTML and web design, product and lifestyle photography for an online business, content creation and management, integrating social media channels to promote an online and physical store while maintaining brand standards, engaging in public conversations, copyright, payment and security issues. Students will be actively engaged in all aspects of managing livechic.ca.|
Careers - 2021/2022
Career OpportunitiesSales and Line Ambassador, Multi-Level Management (Store, District, Regional, Corporate), Event Planner, Visual Merchandiser, Store Planner, Photo Stylist, Brand Development and Management, Social Media Specialist, Marketing Coordinator, Digital Entrepreneur, Fashion Blogger.
More Information - 2021/2022
A Two-Year Ontario College Diploma Program
Campus Code: LC (LC - London)
15 week terms
Academic Calendars available at www.fanshawec.ca/academicdates
ContactSchool of Design: 519-452-4227
Fashion Marketing and Management is the business of fashion. We provide the knowledge with the hands on approach to prepare you for a dynamic career in retail. Our three areas of study focus on business, technology and visual presentation with emphasis on principles of marketing and management. Students will be responsible for the retail operations of our program campus store Live Chic and LiveChic.ca through buying, sales, inventory, merchandising, visual presentation, marketing and social media.
Co-operative EducationThis two-year program has two co-op work terms. Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Diploma. More information about Co-operative Education can be found at www.fanshawec.ca/co-op.
The graduate has reliably demonstrated the ability to
1. Examine the evolution of fashion and design movements and their relationship to designers, producers and retailers.
2. Adhere to ethical, sustainable and innovative practices for leadership in the domestic and global fashion industry.
3. Apply principles of purchasing, inventory management, and merchandising when making business operations decisions in the manufacturing, wholesale and retail sectors of the fashion industry.
4. Apply accounting fundamentals and financial management skills when making business operations decisions.
5. Apply principles of effective organization, management, employee and labour relations to the operation of a fashion business.
6. Discuss the construction of fashion merchandise and the relationship of design, workmanship and price range to consumer behavior and satisfaction.
7. Analyze current design trends to predict sales dynamics for fashion products and services.
8. Develop marketing goals, objectives, and strategies related to advertising and promotion of fashion products and services, using contemporary consumer psychology concepts and emerging technology.
9. Use professional sales and customer service techniques to sell in retail, wholesale and e-commerce settings.
10. Develop creative concepts for fashion products and services that meet innovation, entrepreneurship or social enterprise objectives.
11. Develop and apply business communication strategies for personal, career and professional development to enhance work performance and maximize management and leadership skills.
For information about Program Pathways visit www.fanshawec.ca/programpathways.