Program Overview

Fashion Marketing and Management is where your eye for style and business meet. If you are passionate about the world of fashion and have a keen eye for what will sell, our fashion marketing program can help you start your career in various industries such as apparel (adult and children’s), home goods, giftware and accessories. Through a unique combination of business, visual and technology courses, you will graduate with the skills you need to launch a career in retail management, visual merchandising, digital marketing, social media management, styling, brand development & management, and more.

Program Details

Program Code
Ontario College Diploma
60 weeks
Start Dates

Full Time Offerings

2024 September
2023 September
Start Dates

Full Time Offerings

2024 September
2023 September

Your Learning Experience

In this two-year diploma program, you will deepen your understanding of the multi-billion dollar retail industry. Our three areas of study focus on business, technology and visual presentation with emphasis on principles and practical experience in marketing and management. Course content emphasizes forward-thinking global trends and ethical and sustainable practices throughout the year. Students are taught Microsoft Office and Adobe Creative Suite software.


Students have multiple opportunities to network with professionals to gain industry connections and operate a retail store. Live Chic is our student-run online and retail campus store, offering apparel, home goods, giftware, and wellness merchandise.


Fashion Marketing and Management is the business of fashion. We provide the knowledge with the hands on approach to prepare you for a dynamic career in retail.


Students will be responsible for the retail operations of our program campus and online store Live Chic through buying, sales, inventory, merchandising, visual presentation, marketing and social media.


Upon graduation, students may choose to pursue further education such as an honours degree through one of our articulation agreements at Toronto Metropolitan University, Southampton Solent University, Manchester Metropolitan University, and others. 


Co-op Opportunities & Career Information

Co-op Opportunities 

The Fashion Marketing and Management program offers a cooperative education component, which provides students the opportunity to gain invaluable first-hand workplace experience in their chosen field. Here are some co-op jobs that have kick-started the careers of some Fashion Marketing and Management students before even graduating! 

Store level Visual Merchandiser
Create eye-catching product displays and store layouts to attract customers and encourage them to buy.

Inventory Buyer
Source the ideal items for a successful online apparel resale business.

Digital Marketing Assistant
Drive brand awareness and website traffic by engaging existing and prospective clients through various social media platforms.

For more information regarding co-op, please check out our co-op site or contact the Co-op Office at to connect with a consultant.


Career Information

Graduates of Fanshawe’s Fashion Marketing and Management program can help you begin your career in:

  • Retail Management 
  • Brand Development
  • Buying/Product Development
  • Photo Styling
  • Event Planning
  • Visual Merchandising
  • Store Planning and Merchandising
  • Personal Shopping
  • Digital Marketing
  • Fashion Influencing

Did you know Fanshawe consistently ranks high in graduation employment rates among large colleges in Ontario? 

Here are some examples of career opportunities for graduates of Fanshawe’s Fashion Marketing and Management program:

Merchandising Manager
Refresh inventory and maintain high visual standards while showcasing merchandise in creative displays.

Visual Presentation Associate
Support the in-store merchandising team by creating and maintaining visual displays in the store windows and on the sales floor.


Program Progression

Fall intake:





Year 1

Level 1

Level 2

Work Term 1

Year 2

Level 3

Level 4

Work  Term 2


Photo of Khyati Rajeshkumar Shroff

Fashion Marketing and Management program has truly enhanced my visual and management skills and knowledge. The intricate course outline combined with working in Live Chic at college acquainted me with the retail environment and gave me an opportunity to showcase my abilities. Having the most experienced professors and best hands-on visual merchandising experience has shaped me into the merchandiser I am today.

Khyati Rajeshkumar Shroff
Graduate, 2020; Sales and Marketing Coordinator, Nu-Look Fashions
Learning Outcomes

The graduate has reliably demonstrated the ability to

1. Examine the evolution of fashion and design movements and their relationship to designers, producers and retailers.
2. Adhere to ethical, sustainable and innovative practices for leadership in the domestic and global fashion industry.
3. Apply principles of purchasing, inventory management, and merchandising when making business operations decisions in the manufacturing, wholesale and retail sectors of the fashion industry.
4. Apply accounting fundamentals and financial management skills when making business operations decisions.
5. Apply principles of effective organization, management, employee and labour relations to the operation of a fashion business.
6. Discuss the construction of fashion merchandise and the relationship of design, workmanship and price range to consumer behavior and satisfaction.
7. Analyze current design trends to predict sales dynamics for fashion products and services.
8. Develop marketing goals, objectives, and strategies related to advertising and promotion of fashion products and services, using contemporary consumer psychology concepts and emerging technology.
9. Use professional sales and customer service techniques to sell in retail, wholesale and e-commerce settings.
10. Develop creative concepts for fashion products and services that meet innovation, entrepreneurship or social enterprise objectives.
11. Develop and apply business communication strategies for personal, career and professional development to enhance work performance and maximize management and leadership skills.


Academic School

Program Coordinator:

Wella Nolan


Admission Requirements

Ontario Secondary School Diploma (OSSD), or equivalent, or a mature applicant.

Students who do not have a high school diploma may wish to consider taking the Academic and Career Entrance (ACE) grade 12 Equivalency Certificate.

International Admission Equivalencies
Admission equivalencies for Fanshawe depends on your country of study. Please enter your location to see the requirements for your country below.
English Language Requirements

English Language Requirements

Test Score
IELTS Academic Overall score of 6.0 with no score less than 5.5 in any of the four bands
CAEL Overall score of 60 with no score less than 50 in any of the four bands. score of 80 in listening
PTE Academic 53
Cambridge English Overall score of 169 with no language skill less than 162
ESL4/GAP5 Minimum grade of 80% in Level 8, 75% in Level 9, or 70% in Level 10
Duolingo Overall score of 105, with no score lower than 95


Learn More about English Language Requirements

Recommended Academic Preparation

Recommended Academic Preparation

  • Any Grade 12 English (C), (U), or (O)
  • Grade 11 Understanding Fashion (C) AND/OR Grade 12 The World of Fashion (M)
  • Grade 11 Media Arts (M) or (O) OR Grade 12 Media Arts (M) OR Grade 11 Visual Arts (M) or (O) or Grade 12 Visual Arts (M) 
  • Grade 11 Financial Accounting Fundamentals (M)
  • Any Grade 11 or Grade 12 Entrepreneurship (C) or (O)
  • Keyboarding Skills
Recommended Personal Preparation

Recommended Personal Preparation

  • Students should develop strong communication skills necessary to work with the general public
  • Personal hobbies in drawing, photography, reading of fashion magazines is encouraged
Applicant Selection Criteria

Applicant Selection Criteria

Where the number of eligible applicants exceeds the available spaces in the program, the Applicant Selection Criteria will be:
  1. Preference for Permanent Residents of Ontario
  2. Receipt of Application by February 1st (After this date, Fanshawe College will consider applicants on a first-come, first-served basis until the program is full)
  3. Achievement in the Admission Requirements
Post-Admission Requirements

Post-Admission Requirements

See Post-Admission Requirements


Level 1
Take all of the following Mandatory Courses:
WRIT-1036Reason & Writing 1-Art & Design3
This course introduces students to essential principles of reading, writing, and reasoning at the postsecondary level. Students will identify, summarize, analyze, and evaluate multiple short readings and write persuasive response essays to develop their vocabulary, comprehension, grammar, and critical thinking.
FASH-1002Textiles 12.5
A study of textile materials with emphasis on factors which affects their handling, appearance and performance. Students will learn and appreciate the properties of natural, manmade, and synthetic fibers from yarn to fabric; from fabric to completed fashion merchandise. Students will compile a swatch library of various textiles which support the concepts learned in class.
FASH-1020Fashion Illustration2.5
Students will develop their skill in fashion illustration by introducing them to various techniques with pencil, pen, and marker. Techniques of shading, marker renderings, textures, and perspective drawings will be practiced as used by the fashion industry.
MRCH-1001Visual Merchandising 12.5
Students will learn and apply the principles of colour, design and visual merchandising techniques to display fashion products and hard goods to help generate sales. A collaborative team environment allows for experimentation in two and three-dimensional window display design, using merchandising and store planning techniques, theories, props and tools of the trade within a cost effective budget.
FASH-1021Dynamics of Fashion 12
Fashion today is fast paced, technology driven, and global. Through discussions of the various components, terminologies and stages of the fashion cycle, students will be introduced to the importance of the fashion industry. We will explore and look at many areas of fashion from: the changing world of fashion, marketing and merchandising, market segmentation and the business of fashion. The course sets the stage for the study of business and merchandising by providing the students with the fundamentals of fashion and the basic principles that influence movement and change within the industry. Students will research the market and present in both written, visual, and oral presentations.
COMP-1351Design Principles2.5
Design Principles is the universal study of the elements and principles of design and technology . Students will be required to apply this knowledge to various assignments throughout the semester. Students will also learn and practice communication and presentation skills using various fundamental computer applications such as; Microsoft Office Programs, and Adobe Creative Cloud, specifically Illustrator and Photo Shop. Students will learn and gain knowledge of the technology and how it is applied in the industry to create aesthetically pleasing presentations using the elements and principles of design.. All exercises will be demonstrated, discussed and practiced in class throughout the term.
FASH-1016Trends, Styles & Influences3
An exploration of social, economic, political, historical, and technological factors that affect the development of dress, architecture, art, interior design, tracing the influences through history to modern times. Students will develop a knowledge and vocabulary of fashion styles of periods studied and recognize the influence it has on present day design.
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Tuition Summary


Canadian Costs
Total Cost of Program
International Costs
Total Cost of Program

*Total program costs are approximate, subject to change and do not include the health and dental plan fee, bus pass fee or program general expenses.