Learn to implement standard and emerging fundraising and relationship-building tools that will enhance your organization's potential. By understanding the processes, vocabulary and ethics of the fundraising profession, you'll learn to design and run organized, highly effective campaigns. You will explore how to get grants, run special events, create direct marketing material and reach out to wealthy major donors.
Level 1 Expected Availability Credits Fall Winter Summer Fundraising IntroFNDR-1005 3 Yes Yes Yes Students gain an overview of the principles, ethics and practices of professional fundraising and a systemic examination of the thinking and preparation that is required before an organization can engage in successful fundraising. Students examine the evolution of fundraising in North America, the role the voluntary sector plays in today's society and the changing nature of the position of the fundraising professional. They also analyze the needs of an organization and apply fundraising approaches that best suit the organization's needs. This course is offered through OntarioLearn by the host college, Algonquin College. Donor Relationships in FundraisingFNDR-1008 3 Yes Yes Yes The funding relationship between the charitable sector, corporations and individual donors is integral to fundraising. Students learn the needs and motivations of donors (corporations or individuals) and what sustains long-term partnerships with the non-profit sector. They also learn to identify, analyze and rate potential prospects and prepare a solicitation approach accordingly. This course is offered through OntarioLearn by the host college, Algonquin College. Fundraising As a Management ProcessFNDR-1006 3 Yes Yes Yes Accountability and transparency are key in today's society. Students develop realistic marketing, communication and financial plans that reflect the budgetary obligations of an organization, learn how to inspire general public interest and establish trust in the brand of the organization they represent. Students learn the importance and role of marketing, public relations and financial management in the world of fundraising. This course is offered through OntarioLearn by the host college, Algonquin College. Methods of FundraisingFNDR-1007 3 Yes Yes Yes Issues and processes involved in planning and organizing special events are presented. Students examine the organization, advantages and disadvantages of special events as a fundraising technique including tasks and responsibilities, working with committees, creative development of event concepts, scheduling and budgeting and strategies for maximizing profits from the event. Corporate partnerships and grant seeking, and entrepreneurial and third-party fundraising activities are also examined. Students develop fundraising plans according to the needs and capabilities of the organization they represent, such as finances and human resources. Relationships with the corporate sector and the means to identify their interest in fundraising are explored. This course is offered through OntarioLearn by the host college, Algonquin college. Strategic Management of CampaignsMGMT-1246 3 Yes Yes Yes Elements of a successful fundraising campaign are examined. Students learn how to develop a compelling case for support, attract the best leadership potential, develop donor prospects and prepare a plan of action. Management and financial strategies to effectively control the fundraising process of campaigns are explored. Practical implementation of fundraising strategies required to manage information generated during a campaign, such as processing gifts and dealing with information flow and technology, are addressed. This course is offered through OntarioLearn by the host college, Algonquin college. Applied Fundraising PracticesFNDR-1010 3 Yes Yes Yes Students apply concepts learned in the program through a series of reports. In collaboration with a non-profit organization, students analyze existing fundraising practices and make recommendations for enhancements. Acting as members of a Board of Directors, students provide ongoing feedback to colleagues and help to critique the final report. This course is offered through OntarioLearn by the host college, Algonquin college.
The graduate has reliably demonstrated the ability to:
- Describe recruitment practices in volunteer management.
- List and explain the methods used in an Annual Giving Program for a variety of different sized organizations.
- Research a variety of programs and campaign initiatives.
- Explain the concepts involved in strategically planning, developing, implementing and evaluating a fund raising program.
- Identify basic marketing techniques for a fundraising program and outline the process of developing community resources.
- Discuss the diversity of Canadian culture and society within the global marketplace.
- Identify and discuss the regulatory legislation and ethical practices in philanthropy.
- Demonstrate proficiency in fund development writing skills including the distinction between internal and external case statements.
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