Search

Learners explore the fundamentals of social media. Topics covered include an introduction to social media and other emerging technologies and tools, current trends and future directions, benefits, values and risks. Learners analyze case studies to assess how social media impacts and influences fields, such as communication and marketing, and how it informs future trends and developments.

This course will introduce key marketing concepts related to the promotions mix in an IMC (Integrated Marketing Communications) framework. Students will be introduced to the foundation of IMC and communication concepts specifically as they relate to influencing consumer behaviour. This course focuses on advertising as part of the promotional mix and explores creative approaches and media...

This fully online course is designed to use a hands-on orientation in identifying and evaluating business marketing solutions through the examination of several research techniques and applications. The student will use the key principles of problem statement creation, experimental research, and the questionnaire design process to develop actionable research solutions to help solve modern...

This course applies principles of effective oral presentations to a marketing setting. Students will be enhancing their skills in the planning, preparing and delivery of effective marketing presentations to a variety of audiences using a variety of media. Most of the online class time will be engaged in observing, evaluating, and practicing presentation skills. This course is offered fully online...

A course to demonstrate skills of selling such as: awareness of buyer behaviour, ability to organize an effective sales presentation, ability to present an effective sales presentation and comprehension of skills and attitudes essential to the successful salesperson.

Marketing is more than just advertising and sales. Marketing is a multi-disciplinary process that facilitates exchanges of value between organizations and their clients and customers. Effective management of the marketing function provides unique challenges for all organizations. This course provides an overview of the decisions managers face as they develop and execute marketing plans. Recent...

This course develops the students' understanding of the intersection between sales and marketing in both the brick-and-mortar and digital worlds. Exposure to online marketing tactics and mobile communications will increase student's digital literacy. Students will learn to identify their clients'/customers' needs, speak to those needs, and select solutions that add the most value to their clients...

For both the hobbyist and serious musician, youwill be given learn the secrets to the art ofsongwriting like the pros. Study the techniquesused in folk, rock, country, and pop genres towrite your own songs. Special focus will beplaced on song structure, lyrical writing andre-writing, hook and melody composition. Studentswill be given the opportunity to perform theirsongs in class and receive tips...

Designed for Health Care Professionals currently practicing in a post anesthesia care setting and for those interested in acquiring skills and knowledge in assessing and caring for the post anesthesia patient. Includes a review of body systems and how they are affected by the stress of anesthesia and surgery. Emphasis is placed on anesthesia, common post anesthesia problems and their management...

This course is designed to provide the nurse with a basic knowledge level of the roles s/he will fulfill in the perioperative setting. The role of the scrub and circulating nurse are explored as part of the perioperative team. The course focuses on patient and staff safety, infection control and aseptic principles, the nurses role in assisting with anesthesia and patient positioning in...