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Participants will have a clear understanding of the type of portfolio that is expected in both the freelance and the professional world. Creative pieces that have been developed throughout the certificate program will be chosen and incorporated into portfolio pieces for digital and print presentation. Personal branding concepts will be part of the portfolio mix incorporating and developing a...

Social media marketing is at the forefront of digital marketing and for good reason. Students will learn the ads platform, how to select a targeted demographic audience, how to set a budget and duration as well as choosing a specific location for ads to appear. In this course you will: Learn how the ads platform is designed. Create a targeted ad campaign within the ads platform. Identify an...

This course establishes User Experience Design (UXD) fundamentals through competitor and user research. Students learn to empathize with users and create supporting digital assets, including personas and user flows. Additional User Interface Design (UID) workshops and projects will focus on web-related marketing concepts, mood boards, and low-fidelity layouts.

This fully online course will allow students to develop their writing and reading skills and write moderately complex texts related to their profession. They will become familiar with the characteristics of several technical and professional texts in order to produce them. They will learn reading and writing strategies and use digital tools to improve their writing skills. They will also develop...

With the release of ChatGPT and the several iterations that followed, there has never been more interest and use in AI platforms. AI platforms are being used across industries, from marketing, real estate and computer programming. While AI platforms can generate responses within seconds, it isn't necessarily always accurate. In this twenty-hour micro-credential badge on PAI-Prompt Engineering...