Search is the largest digital advertising format in Canada. In 2022 it represented over 46% of total digital ad spend. Social media marketing follows close behind at 25%. For the modern digital marketer, understanding how to create, run and optimize effective paid search and paid social media campaigns is an essential skill. In this course, students will learn the fundamentals and strategies...
In today's evolving digital landscape, the modern marketer plays a crucial role in shaping and maintaining a brands' online presence through the brands' website. Websites are trusted by consumers as a single access point for brands. The modern website acts as a hub connecting various business operations and digital marketing efforts. With increasing importance on the website, marketers along with...
Fanshawe’s bachelor’s degree in accounting will provide you with many valuable and transferable skills including financial accounting, cost accounting, management accounting, business finance, auditing and taxation in addition to a variety of general business management concepts including business strategy, marketing and human resources. You’ll be dynamic, with the power to continue a journey of life-long learning.
Fanshawe's four-year Honours Bachelor of Commerce (Management) Degree program will give you a well-rounded education focused on effective business management. Through our business management degree program, you will acquire a strong grasp of business fundamentals in the classroom and build on that knowledge through both hands-on experience and mentoring. This business management degree focuses on in-demand concepts such as sustainable business practices and effective ethical leadership from the local, national and global perspectives.
Study in the Heart of Downtown London At Fanshawe College’s London Downtown Campus, students are immersed in London’s arts, cultural and media hub. Learn alongside working professionals in the arts, digital creative, tourism, hospitality and culinary arts - benefiting from a close proximity to employers aligned with our programs and a more professional learning environment. Why study at Fanshawe’s...
Participants will have a clear understanding of the type of portfolio that is expected in both the freelance and the professional world. Creative pieces that have been developed throughout the certificate program will be chosen and incorporated into portfolio pieces for digital and print presentation. Personal branding concepts will be part of the portfolio mix incorporating and developing a...
Luke Garnham Recruitment Officer l_garnham2@fanshawec.ca Graduated: Fanshawe College, Business Marketing (2015), Business Administration Marketing (2016), Honours Bachelor of Commerce – Digital Marketing (2018) Outreach regions: Kitchener, Waterloo, Cambridge, Clinton, Goderich, Exeter, Walkerton, Barrie, Halton, London Book a virtual appointment (Phone or Zoom) Book a campus tour (London Campus)
Fanshawe’s four-year Honours Bachelor of Commerce (Human Resources Management) degree program will provide you knowledge of business basics such as accounting, marketing and computer applications. As well, you’ll specialize and focus your skills in human resources management courses, including performance management, human resources planning, talent acquisition, employee and labour relations and compensation and benefits administration.
Social media marketing is at the forefront of digital marketing and for good reason. Students will learn the ads platform, how to select a targeted demographic audience, how to set a budget and duration as well as choosing a specific location for ads to appear. In this course you will: Learn how the ads platform is designed. Create a targeted ad campaign within the ads platform. Identify an...
This course establishes User Experience Design (UXD) fundamentals through competitor and user research. Students learn to empathize with users and create supporting digital assets, including personas and user flows. Additional User Interface Design (UID) workshops and projects will focus on web-related marketing concepts, mood boards, and low-fidelity layouts.
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