Courses
Business Management - Entrepreneurship-2024/2025
| Level 1 | ||||
| Take all of the following Mandatory Courses: | ||||
| BUSI-6016 | Business Plan Creation | 3 | ||
| In this course, students begin to draft a preliminary business plan for their future business. The plan will be supported by market research and include an executive summary, vision and mission statement, analysis of legal issues and operational considerations. Through this, students gain a basic understanding of the activities and demands associated with running a small business. The business plans are presented in a series of in class presentations. | ||||
| MKTG-6041 | Small Business Marketing | 3 | ||
| In this course, students are introduced to the field of marketing with a focus on the small business entrepreneur. Based on the business idea, students research and analyze market selective information that is then utilized to make business decisions. Students learn the fundamentals of producing, sustaining and increasing demand for their business. Upon completion of the course, the students have a complete marketing plan specific to their business. | ||||
| COMM-6019 | Advanced Professional Communication | 3 | ||
| This course focuses on refining and advancing students workplace communication abilities. The advanced communication documents and strategies covered include presentation skills, research skills, business document writing, meeting and management team strategies, business etiquette, and advanced employment communications. Additionally, students learn about interpersonal and intercultural communication (high/low and monochromic/polychromic context) concepts and strategies. | ||||
| COMP-6063 | Small Business Applications | 3 | ||
| This course introduces students to computer applications for the small business owner. Themes include using computers and printers, file management, and utilizing the Internet for research. Specific applications taught include Microsoft OneNote, Word, Excel and PowerPoint. The course also discusses the proper integration of applications to manage various business activities. | ||||
| FINA-6033 | Financial Management | 3 | ||
| This course is designed to provide students with a broad understanding of accounting and financial management concepts to prepare them to assume the role of a new entrepreneur. Students gain an understanding of current cash flow, employing tools such as Cash Flow, Income Statement, Statement of Owners Equity and Balance Sheets. | ||||
| MKTG-6042 | Primary & Secondary Market Research | 3 | ||
| This course focuses on the collection, analysis and reporting of research data for planning, evaluating and improving marketing programs. Market research gives the small business owner an understanding of the size and segmentation of markets, competitor strategies, media effectiveness and changing customer needs. The course concludes with the students completing a comprehensive research project. | ||||
| Level 2 | ||||
| Take all of the following Mandatory Courses: | ||||
Group 1 | ||||
| ACCT-6018 | Small Business Accounting Software | 3 | ||
| This course will teach a practical approach to capturing, processing, and communicating accounting data using accounting software, QuickBooks Online (QBO). QBO is designed for the small to mid-sized business owner. Accounting topics reviewed in this course include company set up, sales and purchasing processes, banking, sales taxes and reporting. | ||||
| BUSI-6019 | Business Law | 3 | ||
| This course examines the legal issues of concern to the small business owner who conducts business in Canada. Topics include legal forms of business ownership (sole proprietorships, partnerships, and corporations), government assistance, contracts, intellectual property (patents, copyrights, trademarks), municipal/provincial/federal licensing and regulatory requirements, taxation, and risk management (insurance and workplace health & safety). | ||||
| BUSI-6020 | Small Business Ownership | 4 | ||
| This course demonstrates to students how a small business can compete effectively in the marketplace. Students will participate in live panel discussions and interviews with successful small business owners. By utilizing the ideas and discussions from the panel members, students enhance their strategies to make their small business more competitive. | ||||
| BUSI-6021 | Business Planning Capstone | 4 | ||
| The Capstone course is a significant and crucial part of the students' understanding of starting and running a small business. Students will learn the financial aspects of a sound business plan by calculating critical cost, creating financial statements and determining cash flow implications. The final business plan will be a complete, valid, researched document that can be used to open discussion with potential investors. Each student works with a faculty advisor to complete their final business plan. | ||||
| MGMT-6193 | Supervision and Management | 3 | ||
| In this course, students gain the skills needed by supervisors and small business owners to manage their employees. Topics include critical thinking, problem solving, staffing issues, training, conflict resolution, hiring and termination. As the owner of a small business, students learn the critical interpersonal skills needed to be successful. | ||||
Group 2 | ||||
| Students will be enrolled in one of the following courses: MKTG-6043 or INNV-6001 | ||||
| MKTG-6043 | Professional Sales | 4 | ||
| This course gives students the skills to be an effective communicator as well as develop and conduct sales presentations to potential customers and investors. Students will practice the skills of establishing a connection and rapport with their clients, by listening, questioning and meeting the needs of their customers. Students get the opportunity to practice these skills in a classroom setting using various case-study examples. | ||||
| INNV-6001 | Innovation Applications | 4 | ||
| Organizations and individuals need to be innovative to succeed in the complex and rapidly-changing global market place. In this course, you will learn the fundamentals of innovation and how innovation applies to your discipline or field. Using this foundational knowledge, you will select and apply the novel and adaptive thinking processes and tools presented in the course to complete an innovative learning project in collaboration with other students. The project will be based on a real-world scenario involving an external live client identified in consultation with your professor, and you will interact directly with the client. The project may involve a multi-disciplinary approach. Throughout the course, novel and adaptive thinking skills and collaboration skills will be evaluated through self assessment and peer assessment. This course is designed to give students in graduate certificate programs the opportunity apply innovative thinking to a real-world problem presented by an external client. | ||||
| Program Residency | ||||
| Students Must Complete a Minimum of 10 credits in this program at Fanshawe College to meet the Program Residency requirement and graduate from this program | ||||