Overview
Influencer Marketing - Micro-credential
Within this course, students will learn about influencer marketing and how to identify and connect with influencers that will help their business or brand grow. Students will learn about how to create influencer partnerships, how to create influencer campaigns and how to drive and measure the success of their campaigns. Learning Outcomes: Identify and define influencers to target and partner with based on specific brands or businesses. Identify the difference between micro and macro influencers, brand ambassadors and bloggers. Learn how to track and measure the ROI of your influencer campaign. Total Course Hours - 6
Course Code:
MKTG-1138
Area of Interest:
Business, Finance & Administration
Prerequisites:
Credential:
Course Offerings
Thank you for your interest in this course. At this time, there are no upcoming classes scheduled. New offerings in future terms will appear below so you are encouraged to check back again throughout the year. To inquire about when upcoming classes might be planned, please fill in the form on this page and we will respond shortly.