Overview - 2021/2022

The Customer Relationship Marketing and Sales Management program responds to the growing need within business for a skill set that places the customer at the centre of business decisions. This skill is critical since marketing and sales success depends on attracting new customers while retaining and strengthening relationships with current customers.

This one-year post-graduate certificate program provides students with a foundation in marketing and sales, with a focus on the examination and application of Customer Relationship Management (CRM) and Customer Experience (CX) best practices, strategies, tactics, tools, and techniques. Students will have an opportunity to apply industry standard business and marketing analytics and use CRM platforms to enhance the marketing and sales process. Student will also learn strategies and tactics for account development in the field of sales and sales management.

 

Admission Requirements - 2021/2022

Admission Requirements

A Two- or Three-Year College Diploma, or a Degree
(Note: minimum 'C+' average or cumulative 2.5 GPA)
OR
Acceptable combination of related work experience and post-secondary education as judged by the College*
OR
Five years of work experience in the Marketing/Business field as judged by the College to be equivalent*

Note:
  • *Applicants may be required to submit a resume and cover letter that includes details of work experience.

English Language Requirements

Applicants whose first language is not English will be required to demonstrate proficiency in English by one of the following methods:
  • A Grade 12 College Stream or University Stream English credit from an Ontario Secondary School, or equivalent, depending on the program's Admission Requirements
  • Test of English as a Foreign Language (TOEFL) test with a minimum score of 88 for the Internet-based test (iBT), with test results within the last two years
  • International English Language Testing System (IELTS) Academic test with an overall score of 6.5 with no score less than 6.0 in any of the four bands, with test results within the last two years. SDS Program Requirements.
  • Canadian Academic English Language (CAEL) test with an overall score of 70 with no score less than 60 in any of the four bands, with test results within the last two years
  • Pearson Test of English Academic (PTE) with a minimum score of 59, with test results within the last two years
  • A Cambridge English Test (FCE/CAE/CPE) with an overall score on the Cambridge English Scale of 176 with no language skill less than 169, with test results within the last two years
  • An English Language Evaluation (ELE) at Fanshawe College with a minimum score of 75% in all sections of the test, with test results within the last two years
  • Fanshawe College ESL4/GAP5 students: Minimum grade of 80% in ESL4/GAP5 Level 9 or 75% in ESL4/GAP5 Level 10

Recommended Academic Preparation

It is highly recommended that students be proficient in the following areas before entry into the program:
  • Mathematics
  • Business Communication
  • Computer applications, particularly Microsoft Word, Excel and PowerPoint

Applicant Selection Criteria

Where the number of eligible applicants exceeds the available spaces in the program, the Applicant Selection Criteria will be:
  1. Preference for Permanent Residents of Ontario
  2. Receipt of Application by February 1st (After this date, Fanshawe College will consider applicants on a first-come, first-served basis until the program is full)
  3. Achievement in the Admission Requirements

Careers - 2021/2022

Career Opportunities

The Customer Relationship Marketing and Sales Management Graduate Certificate Program prepares graduates for a dynamic career in business-to-business sales, marketing and analytics. 

Jobs that the program would serve

This specialty could have the potential to provide students with the opportunity to work toward their Salesforce Business Specialists Designation (TrailHead), CSP Certification, and other customer relationship management-specific credentials. Here are the types of jobs that the program would be focused on preparing graduates for: 
  • Marketing Specialist/ Marketing Manager /Marketing Director 
  • CRM Analysts / CRM Consultant / CRM Consultant Specialist 
  • Sales Manager/Sales Director 
  • Sales Operation Manager 
  • Account Manager 
  • Technical Sales Manager 
  • Business Analysts/ Business Information Analysts 
  • Business Development Rep/ Inside Sales / Presales Engineer
  • Salesforce Administrator /Salesforce Developer 
  • Customer Service Rep / Customer Service Coordinator / Customer Experience Manager / Customer Relations Manager

More Information - 2021/2022

A One-Year Ontario College Graduate Certificate Program
Program Code: CRM2
Campus Code: LC (LC - London)

September/January Admission
15 week terms

Academic Calendars available at www.fanshawec.ca/academicdates

Contact

Lawrence Kinlin School of Business: 519-452-4290

Program Description

The Customer Relationship Marketing and Sales Management program responds to the growing need within business for a skill set that places the customer at the centre of business decisions. This skill is critical since marketing and sales success depends on attracting new customers while retaining and strengthening relationships with current customers.  

This one-year post-graduate certificate program provides students with a foundation in marketing and sales, with a focus on the examination and application of Customer Relationship Management (CRM) and Customer Experience (CX) best practices, strategies, tactics, tools, and techniques. Students will have an opportunity to apply industry standard business and marketing analytics and use CRM platforms to enhance the marketing and sales process.  Student will also learn strategies and tactics for account development in the field of sales and sales management.

Program Pathways

For information about Program Pathways visit www.fanshawec.ca/programpathways.

CRM is widely used across many areas of the private and public sector. As such, the proposed program will be highly relevant to graduates of any diploma, advanced diploma, graduate certificate or degree in Business but also relevant to students from other disciplines. 

Students (international) enrolled in the proposed program will have a complimentary skill set for continuing into the Marketing Management program and vice versa.

Program Details

More details

Canadian Students

Start Dates
Locations
Availability

Full Time Offerings

2021 September
London
Open
2022 January
London
Open

International Students

Start Dates
Locations
Availability
2021 September
London
Open
2022 January
London
Open
Program Code
CRM2
Delivery
Day Time
Credential
Ontario College Graduate Certificate
Duration
30 weeks