Program Overview

Pursue a career in communications and add practical digital media skills to your resume with this post-graduate program in Digital Communication Management. This intense, one-year program will provide you with functional knowledge and specialized skills in core areas of digital communications including content strategy and curation, user experience and user design.

Program Details

Program Code
DCM2
Credential:
Ontario College Graduate Certificate
Delivery
Full-Time
Start Dates
Locations
Availability

Full Time Offerings

2023 January
London
Open
2023 September
London
Open
2024 January
London
Open
Start Dates
Locations
Availability

Full Time Offerings

2023 September
London
Open
2024 January
London
Open

Your Learning Experience

In the Digital Communication Management program, our industry-trained and connected faculty will teach you the tools and skills required to work in digital communication. You’ll develop and analyze materials which attract and engage diverse audiences, and sharpen your communications skills to create and distribute content for a range of platforms using multimedia and interactive tools. 

 

You’ll also cultivate strategies for personal and professional development to enhance work performance and maximize professional opportunities in communication management. Through our program, you’ll learn professional communication industry standards, practices and ethics and copyright law in the development and delivering of content. 

 

Gain practical skills in user experience, from conceptualization to implementation of multi-platform programming, and graduate ready to hit the ground running in the workplace. Upon graduation, you’ll be prepared for jobs such as Digital Communication Specialist, Social Media Manager, Social Media Strategist and Digital Media Manager.

 

This program pairs well with graduate certificates such as Public Relations - Corporate CommunicationsMarketing Management or Advanced Communications for Professionals

 

Digital Communication Management is a two-semester Ontario College Graduate Certificate program that is intended to prepare students to deliver messages in today's increasingly connected media environment. It is designed for students who want to expand their skills in the production and management of social media, media communications, video and audio production, photography, web and digital design.

 

Graduates will be able to leverage these skills in content strategy and curation, as well as user experience and design to develop significant opportunities for employment in almost any sector that wishes to engage or educate an audience.

 

Career Information

Graduates of this program will possess in-demand skills that are desirable across all employment sectors and that enhance graduates’ advancement potential. In particular, career opportunities exist in the following fields: business, finance, health care, information technology, management, government and non-profit. Job titles may include digital communication specialist, social media manager, social media strategist, and digital media manager.

 

Did you know Fanshawe consistently ranks high in graduation employment rates among large colleges in Ontario? 

Here are some examples of career opportunities for graduates of Fanshawe’s Digital Communications Management program:

  • Digital Communication Specialist
    Develop brand digital priorities and gain alignment across channels, build, schedule, deploy and analyze email campaigns, identify opportunities to improve and optimize digital campaign performance through testing.
  • Social Media Manager
    Act as online brand ambassador, publish and manage social media content using various platforms and create and post shareable videos and images.
  • Digital Media Manager
    Deliver digital advertising campaigns, oversee conversion tracking and analyze results to optimize tactics, insights and strategy. 

 

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women at a desk on her phone

Program Coordinator:

Jackie Westelaken

Admission Requirements

A Two- or Three-Year College Diploma, or a Degree
(Note: minimum 'C+' average or cumulative 2.5 GPA)

OR
Professional background and experience as judged by the College to be equivalent to the above

AND
Successful Completion of a Supplemental Evaluation

English Language Requirements

English Language Requirements

Applicants whose first language is not English will be required to demonstrate proficiency in English by one of the following methods:

  • A Grade 12 College Stream or University Stream English credit from an Ontario Secondary School, or equivalent, depending on the program's Admission Requirements
  • Test of English as a Foreign Language (TOEFL) test with a minimum score of 88 for the Internet-based test (iBT), with test results within the last two years
  • International English Language Testing System (IELTS) Academic test with an overall score of 6.5 with no score less than 6.0 in any of the four bands, with test results within the last two years. SDS Program Requirements.
  • Canadian Academic English Language (CAEL) test with an overall score of 70 with no score less than 60 in any of the four bands, with test results within the last two years
  • Pearson Test of English Academic (PTE) with a minimum score of 59, with test results within the last two years
  • A Cambridge English Test (FCE/CAE/CPE) with an overall score on the Cambridge English Scale of 176 with no language skill less than 169, with test results within the last two years
  • An English Language Evaluation (ELE) at Fanshawe College with a minimum score of 75% in all sections of the test, with test results within the last two years
  • Fanshawe College ESL4/GAP5 students: Minimum grade of 80% in ESL4/GAP5 Level 9 or 75% in ESL4/GAP5 Level 10
Recommended Academic Preparation

Recommended Academic Preparation

It is highly recommended that students be proficient in the following areas before entry into the program:
  • Business Communication � oral and written
  • Computer applications, particularly Microsoft Word, Excel and PowerPoint
Applicant Selection Criteria

Applicant Selection Criteria

Where the number of eligible applicants exceeds the available spaces in the program, the Applicant Selection Criteria will be:

  1. Preference for Permanent Residents of Ontario
  2. Receipt of Application by February 1st (After this date, Fanshawe College will consider applicants on a first-come, first-served basis until the program is full)
  3. Achievement in the Admission Requirements

Courses

Level 1
Take all of the following Mandatory Courses:
COMM-6042Writing for Digital Media 13
Students will learn essential skills in terms of writing for a variety of platforms and audiences to create engaging copy that will promote brands, build awareness, and increase audience engagement for creative storytelling.
DIGL-6007Digital Media & Design 13
Using a variety of software, students will be able to create, edit and produce visually appealing images and graphics that are suitable for social and digital strategies, presentations, websites, etc.
MMED-6038Multimedia Production 13
Using a variety of industry standard software, students will learn key aspects of photography, video and sound as well as how to edit a variety of files.
MGMT-6161Organizational Behaviour & Ethics3
Being a valued employee means you not only have the required skills for the job but also that you understand how to be successful in the workplace environment. In this course students will learn about motivations, ethics, team building, leadership, and group dynamics in order to understand what they bring to the team and how to work effectively in teams. Issues related to conflict resolution, leadership, and cross-cultural communication will also be explored. Current workplace standards of behaviour and ethical challenges drawn from current events will also be addressed.
DIGL-6008Digital Analytics & Optimization3
This course covers the various frameworks, tools, and techniques related to digital analytics. Students will learn how to track campaign performance, access visitor behaviour data, and gain the competitive intelligence required to optimize marketing campaigns and improve the online use experience by understanding and interpreting Google Analytics. Topics include metrics and data collection, Key Performance Indicators (KPIs), Search Engine Optimization (SEO) measurements, and optimizing paid search campaigns.
MGMT-6162Social Media Management3
This course teaches students best practices in terms of creating and managing social media strategies in order to increase engagement, build a brand, and protect its online reputation. Social media analytics will also be covered in order for students to be able to create and interpret analytic reports and provide meaningful recommendations.
COMP-6055Website Design & Content Management3
Students will learn the basics of HTML and CSS, as well as how to plan for and create a professional website from start to finish using WordPress as a content management system. Students will also learn best practices for selecting and managing a variety of suitable web content.
View all courses

Tuition Summary

London

Canadian Costs
$4,856.76
Total Cost of Program
International Costs
$16,278.64
Total Cost of Program

*Total program costs are approximate, subject to change and do not include the health and dental plan fee, bus pass fee or program general expenses.

 

Contact/Questions