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Overview

Program Description

This fully online, asynchronous program is designed to help students gain a comprehensive understanding of CRM systems and their role in driving business success. Students will learn to develop and implement business strategies that leverage CRM to improve customer retention, loyalty, and lifetime value. They will explore the latest CRM technologies and tools that enable businesses to streamline their customer interactions, data management, and insights for better decision-making. Students will learn how to automate repetitive tasks and workflows within CRM systems, allowing for more efficient operations and improved customer engagement through email communication.  Graduates will be well-equipped with the knowledge and skills to implement CRM marketing and sales strategies that drive customer satisfaction, improve sales processes, and enhance overall business efficiency.

 

Upon successful completion of this DOAA, a student can transfer the completed courses into the Customer Relationship Management (CRM2) Graduate Certificate program (admission requirements apply).

Courses

Program Requirements

Level 1
Take all of the following Mandatory courses:
Expected Availability
CreditsFall Winter Summer
CRM Business StrategyMGMT-61633NoNo
Develop enterprise-wide awareness of the implications related to the implementation of an integrated CRM Strategy. Students will work through scenarios to help reinforce the concepts related to CRM and how a customer focused organization can benefit. The activities will focus on developing an understanding of the concepts related to org. structure and management, measurement, and structured CRM approach.
CRM Tools & TechnologyMGMT-61653NoYes
This course will focus on providing students with an understanding of different CRM Architectures. Students will learn the major factors involved with assessing technology requirements and implementations. Through hands-on activities students will develop the knowledge to use, integrate and manage CRM technology to support many sales and marketing processes.
Automation & Workflow ManagementMGMT-61713NoYes
Students will learn automation marketing techniques that range from content creation to social promotion to converting and nurturing leads and beyond for both B2B and B2C markets. Students will be able to build an inbound and outbound marketing strategy and understand the technologies to support the marketing and sales process.

Program Residency
Students Must Complete a Minimum of 3 credits in this
program at Fanshawe College to meet the Program Residency
requirement and graduate from this program

Program Details

Program Code
CRE1
Delivery
Online
Topic Area
Business
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