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Learners will learn about what employee engagement is, from there look at ways to measure employee engagement (there will be some self-assessments on learners to see how engaged they are in the workplace and to get hands on with some engagement tools (i.e. Engagement Cards, engagement quizzes, certain performance management tools, etc.). Learners will practice tools with other learners (in small...

Managers will learn how to onboard new hires virtually in a way that fosters engagement, two-way communication, knowledge of the corporate culture, and adherence to the organization's mission, vision and values. Learning Outcomes: 1. Learners will be able to describe and list various virtual onboarding, software, tools and techniques. 2. Learners will identify advantages and disadvantages of...

Managers will learn about the various online recruitment platforms, software, tools and techniques to attract job candidates (for all stages of recruitment and selection). Learning Outcomes: 1. Learners will be able to describe and list various online recruiting platforms, software, tools and techniques. 2. Learners will identify advantages and disadvantages of various online recruiting platforms...

Students will learn how the Facebook Business Suite supports the growth and development of Facebook and Instagram business accounts. Students will learn how posts, scheduling and interactions are delivered through the Business Suite. Students will have the opportunity to work directly in the platform to design and interact via Facebook Business Suite. Learning Outcomes: Explain how the Facebook...

Within this course, students will learn how to create and manage the different sections within a LinkedIn profile. They will learn how to build their personal brand and generate business leads through the LinkedIn platform. Students will learn how to find and connect with the right target audience for their business. Learning Outcomes: Learn about LinkedIn best practices and how to optimize your...

Within this course, students will learn how to create a successful YouTube channel, create engaging videos, optimize videos for higher visibility, learn about YouTube SEO and monetize their channel. Learning Outcomes: Create a YouTube strategy that examines different tactics to build and optimize a business channel. Demonstrate the ability to create successful YouTube videos. Learn how to scale a...

Social media marketing is at the forefront of digital marketing and for good reason. Students will learn the ads platform, how to select a targeted demographic audience, how to set a budget and duration as well as choosing a specific location for ads to appear. In this course you will: Learn how the ads platform is designed. Create a targeted ad campaign within the ads platform. Identify an...

Within this course, students will learn about influencer marketing and how to identify and connect with influencers that will help their business or brand grow. Students will learn about how to create influencer partnerships, how to create influencer campaigns and how to drive and measure the success of their campaigns. Learning Outcomes: Identify and define influencers to target and partner with...

Within this course, students will learn how to create effective content and how to manage content across various social media platforms. Students will learn about content creation best practices, useful tools and how to create a content calendar. They will also learn how to optimize content to drive engagement and build brand loyalty. Learning Outcomes: Identify social media content creation...

Within this course, students will learn how to successfully create a social media marketing strategy that will help a business market their product or service across various social media platforms. Students will learn about creating engaging social media content that will build a community and dedicated following. They will also learn how to effectively promote a business and sell on social media...