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An examination of the Canadian business environment and the management decision making process as an integral component of organizational behaviour.

This course will assist the student in developing skills in recruitment, interviewing and orientation. Other topics will include learning the best methods for attracting potential employees, selecting people, establishing criteria for hiring, conducting the screening process, and evaluating application forms, letters and resumes. This course is HRPA approved and is required to write the Knowledge...

Elements of a successful fundraising campaign are examined. Students learn how to develop a compelling case for support, attract the best leadership potential, develop donor prospects and prepare a plan of action. Management and financial strategies to effectively control the fundraising process of campaigns are explored. Practical implementation of fundraising strategies required to manage...

Specific focus is on the factors that affect the overall atmosphere in the workplace and that which contributes to an environment conducive to maximum productivity. Students will be introduced to effective strategies for hiring, motivating, managing, training, and retaining staff. Students will study the following topics: the strategic importance of Human Resources and the role of the HR Manager...

The focus is on human resources (HR) planning and includes the design of employee evaluation plans. Students learn how to forecast the human resources needs of an organization and to relate the requirements of the organization within ambient socio-political situations.

A common assumption is that high performing individuals will transition easily from being a team member to a supervisor/team leader, but effective leadership and management require a diverse skill set. The Supervisor & Leadership Basics micro-credential provides those who supervise or lead teams with strategies for increasing their personal effectiveness as well as their team's overall performance...

Organizations which are supportive of a positive ethical culture enjoy critical competitive advantages, such as a good reputation and the respect and support of their clients, employees and other stakeholders. This course is designed to assist employees in developing and understanding a framework with which to make ethical decisions. Cases will be drawn from real business situations. Research...

This online course is designed to provide students with the essential skills required to be a sales professional in a Business-to-Business (B2B) environment. The course will explore computer and communication technologies as they apply to business-to-business selling and will provide an introduction to the use of customer relationship management (CRM) and web selling. Students will develop their...

Some call it social media marketing. Some refer to it as digital media. Some include mobile marketing. This course provides the student with a fundamental understanding of many of the different digital channels including: social, mobile, games, and other emerging digital channels of communication. Once an understanding of each of the channels is established, the student then learns how to...

This course introduces a variety of web-based and digital marketing approaches. Students will examine the new and fast-changing opportunities for marketers resulting from the changing use of digital media, including search engine strategies, websites, social media, and mobile communication. The course provides students with the opportunity to observe, evaluate and recommend online marketing...