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Our fast-paced digital economy has created a demand for a technically skilled and resourceful business workforce. The future is digital and this skill set is critical since marketing and sales success depends more and more on digital strategies to attract new customers while retaining and strengthening relationships with current customers. If you’re ready to enhance your sales and marketing career with Customer Relationship Management (CRM) and Customer Experience (CX) strategies, this one-year graduate certificate is for you.

Pursue a career in communications and add practical digital media skills to your resume with this post-graduate program in Digital Communication Management. This intense, one-year program will provide you with functional knowledge and specialized skills in core areas of digital communications including content strategy and curation, user experience and user design.

Not only does marketing build brand awareness – it also increases sales, builds relationships and engages customers. Learn how to define your target market, choose the correct channel to engage your customer and build your brand. This series will challenge you to push for the competitive advantage you need to grow your business. By promoting the right product, at the right price, using the right...

Some call it social media marketing. Some refer to it as digital media. Some include mobile marketing. This course provides the student with a fundamental understanding of many of the different digital channels including: social, mobile, games, and other emerging digital channels of communication. Once an understanding of each of the channels is established, the student then learns how to...

This course provided students with a fundamental understanding of many of the different digital channels.

This month, Fanshawe College is launching the Northern Digital Marketing Challenge, an experiential learning competition open to students in the Business Administration Marketing, Marketing Management, and Honours Bachelor of Commerce (Digital Marketing) programs. The Northern Digital Marketing Challenge is co-funded by Fanshawe’s Centre for Research and Innovation and Northern Commerce. The...

An interview with Linda Jenken, Coordinator, Professor, Fashion Marketing Program Fashion is about more than clothing. Behind every brand is strategy. Fashion marketing shapes how brands connect with consumers through storytelling, social media, influencer partnerships and evolving retail experiences. Today, fashion marketing is no longer just about promoting products. It helps define brand...

A team of eight marketing students from the Lawrence Kinlin School of Business placed first overall with a dominant performance in the Niagara College Marketing Competition (NCMC) hosted by Niagara College on Saturday, November 22 in Niagara-on-the-Lake. The team, comprised of students from the Business Marketing and Business Administration Marketing programs, competed against top student talent...

The sales and marketing field covers a wide variety of interesting career options in virtually any industry. Sales and marketing is an area of business that is focused on bringing together products and services with the people and businesses that need them. It’s all about “getting the word out.” Although they often work together to accomplish similar goals, the two areas are actually quite...

Transform your creative spark into a high-demand tech career with Fanshawe’s award-winning Interactive Media Design program. This two-year diploma prepares students to thrive in the digital media industry through versatile, competitive technical skills development, hands-on work experiences, and a highly collaborative learning environment. Graduates are prepared for roles such as UI designer, front-end web developer, back-end web developer, motion designer, and other emerging digital media careers.