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Business owners in trades, such as plumbing, automotive service, heating and cooling repair, electrical contracting and carpentry, have a difficult task in marketing their business. This course provides a brief overview of selected marketing theory before engaging participation directly in practical exercises on how to improve a trades business through proven marketing strategies. Participants...

Business owners in trades, such as plumbing, automotive services, heating and cooling repair, electrical contracting and carpentry have a difficult task in marketing their business. This course provides a brief overview of selected marketing theory before engaging participants directly in pracrical exercises on how to improve a trades business through proven marketing strategies. Students learn...

Within this course, students will learn how to create and manage the different sections within a LinkedIn profile. They will learn how to build their personal brand and generate business leads through the LinkedIn platform. Students will learn how to find and connect with the right target audience for their business. Learning Outcomes: Learn about LinkedIn best practices and how to optimize your...

This introductory course explores how information systems can be leveraged to transform business operations by examining system design, delivery and use. The goal of this course is to teach students to make informed decisions about the applications of information technology in a range of business sectors. In particular, students will analyze the strategic importance of hardware, software, networks...

Today’s business environment relies heavily on the written word. Whether you’re answering email, writing a detailed report, or responding to a customer query, your effectiveness will be judged by your ability to write in a clear and concise manner. Regardless of what level of hierarchy you are at in an organization, business writing is a valuable skill that can have a positive impact on your...

In this course, students develop practical writing skills using technology for successful communication in business. They learn how to compose business correspondence including emails, memoranda, letters and reports with a focus on routine, persuasive and negative messages. The course includes a review of grammar and mechanics. This course is offered through OntarioLearn by the host college...

Marketing a Trades Business will provide learners the foundational knowledge to create awareness and visibility for their brand. Through the micro-credential learners will explore various key topics, including market analysis, branding, pricing strategies, promotional techniques and distribution channels. Emphasis will be placed on understanding target markets, identifying competitive advantages...

Communicating Business Metrics aids learners in developing effective metrics-based communications to support executive, management & process-level decision making. Learners will identify a long-term corporate goal and then apply concepts acquired in the micro-credential to design relevant metrics that support strategic, tactical and operational processes and develop targeted communications to...

Designed to provide the student with tools and skills necessary to devise an effetive marketing plan for their small business. Students will undertake relevant research and assemble a defensible marketing plan.

This course provides an overview of important communication concepts and skills required in business. Topics covered include: writing clear reports and documentation, making effective presentations, and fostering interpersonal skills.