Business - Marketing

The graduate has reliably demonstrated the ability to:

1. Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization;
2. Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target;
3. Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs;
4. Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market;
5. Contribute to the development of strategies related to pricing for a product, good and/or service;
6. Analyze the viability of a concept, product, good, and/or service in local, national or global markets;
7. Participate in conducting market research to provide information needed to make marketing decisions;
8. Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats;
9. Plan, prepare and deliver a sales presentation or pitch to address the needs of the client;
10. Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships;
11. Develop learning and development strategies to enhance professional growth in the field;
12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives;
13. Operate within a framework of organizational policies and practices, when conducting business of the organization.