Honours Bachelor of Commerce (Digital Marketing)

*Domestic applicants include Canadian citizens, permanent residents, protected persons and Convention refugees.
A requirement for graduation is the completion of a paid Co-operative Education work term. This process combines your studies with paid, related work experience. Fanshawe will be there to help you find the right business fit for your dream. You’ll have access to consultants who will deliver classes, counsel and advise you as you move from the classroom to the real business world.
Upon graduating from this undergrad marketing degree, you may be eligible to complete a Master’s degree program at many other post-secondary institutions or complement your degree with a graduate certificate offered by Fanshawe. You may also have the required knowledge to pursue industry designation(s). Professional designations often require two or more years of relevant work experience, or the writing of an exam, in addition to completing your academic studies. You may be eligible for the Project Management Institute educational component for the Certified Associate in Project Management (CAPM) certificate.
Available in a traditional in-class format with September admission. A part-time, online (asynchronous) degree completion option is also available for students who have completed an advanced diploma in marketing.
The Honours Bachelor of Commerce (Digital Marketing) degree is one of four areas of specialization including Accounting, Human Resources and Management. Students will be asked to select a specialization when applying to their first year on the Ontario College Application Service (OCAS). Please note that the degree program has a common first year of study. Therefore, students will have the option to change their specialization prior to their second year of study, without extending the length of their program, if they choose to.
Become a Chartered Marketer
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer designation.
As the only marketing designation recognized across Canada, the CMA’s Chartered Marketer (CM) designation sets a high standard in the marketing industry. It's a testament to your commitment to ongoing professional development and staying up to date on evolving marketing trends. Plus, Chartered Marketers get access to exclusive CM benefits! Whether you're a current student or a proud alum, this is your chance to elevate your professional profile and join the ranks of esteemed marketers in Canada. Start your CM journey at www.charteredmarketer.ca.
Please note, this program requires a laptop. It is recommended that students use a PC laptop vs. a Mac laptop, as Windows is required to be able to load program-specific software. For more information on specific requirements, visit the Laptop Requirements page on the Fanshawe CONNECTED website.
The Honours Bachelor of Commerce (Digital Marketing) program offers a cooperative education component, which provides students with the opportunity to gain invaluable first-hand work experience in their chosen field. Here are some co-op jobs that have kick-started the careers of some Honours Bachelor of Commerce (Digital Marketing) students before even graduating!
Digital Marketing Assistant - assist in the marketing and presentation of a company’s online presence.
Marketing Coordinator - support all promotional activities by implementing the tactics identified in a marketing plan.
Marketing and Events Associate - play a critical role in growing the impact and reach of a company’s programs and events while coordinating efforts around the organization’s corporate social responsibility program.
For more information regarding co-op, please check out our co-op site or contact the Co-op Office at coop@fanshawec.ca to connect with a consultant.
Graduates of Fanshawe’s Honours Bachelor of Commerce (Digital Marketing) program will be prepared to assist organizations in leveraging online and offline strategic and tactical opportunities to engage customers and develop business relationships. Through a combination of core business knowledge and applied learning opportunities, graduates prepare to launch their career and pursue opportunities for advancement as marketing professionals.
Graduates may choose to pursue a broad range of entrepreneurial ventures or a career in:
Did you know Fanshawe consistently ranks high in graduate employment rates among large colleges in Ontario?
Here are some examples of career opportunities for graduates of Fanshawe’s Honours Bachelor of Commerce (Digital Marketing) program:
Digital Marketing Specialist
Play a critical role in increasing customer engagement and optimizing the overall new and returning customer experience.
Digital Content Coordinator
Focus on graphic design, digital content strategy, social media management and sales support.
Growth Marketing Manager
Flex your creative marketing and data analysis skills in this highly impactful role.
I chose the business degree in digital marketing because it offers extensive learning over four years including a co-op…I also heard how great the program was from a friend who was already taking it! The degree provided theory-based learning and built the foundation of my career as a marketer, as well as hands-on learning experience to put my learned skills into practice. Not only that, but I was fortunate to study abroad for a semester in The Hague, Netherlands which allowed me to meet lifetime friends, learn and adapt to cultural differences and experience education in a different way. I strongly recommend this business degree program at Fanshawe. My experience has been amazing, and I truly feel that my education has prepared me for my chosen career path.
The graduate has reliably demonstrated the ability to:
Program Coordinator:
Prof. Laura De Luca, MBA, CPA, CGA, CIA, CISA
Academic Advisor:
Katie Helmeczy
Test | Score |
---|---|
TOEFL iBT | 88 |
IELTS Academic | Overall score of 6.5 with no score less than 6.0 in any of the four bands |
CAEL | Overall score of 70 with no score less than 60 in any of the four bands |
PTE Academic | 59 |
Cambridge English | Overall score of 176 with no language skill less than 169 |
ESL4/GAP5 | Minimum grade of 80% in Level 9, 75% in Level 10 |
Duolingo | Overall score of 120, with no score lower than 105 |
President: P. Devlin, CMM, MSC, CD, HBA,
MSS
Senior Vice-President Academic Services: G. Lima,
MA
Vice-President Student Services: M. Beaudoin, BA,
MLS
Dean, Faculty of Business: M. Pierce, B.A.,
M.A.(Ed)
Associate Dean, Lawrence Kinlin School of
Business: D. Johnson, BSc, MSc, MBA
Faculty:
T. Cruz, BA, MA, BBA, PhD
T. Kanik, BSc, MBA, PhD
D. Motwani, BBA, MBA. PhD
D. Johnson, BSc, MSc,
MBA
L. Gray, HBA, MDEI
J. Machenzie, HBA, MDEI
D. Figueiredo, B.Sc., M.Sc.,
PhD
F. Pardo, BA, MA
Within the program, breadth courses are taught by a variety of faculty with graduate credentials in Social Sciences, Humanities and Sciences.
Fanshawe College has been granted a consent by the Ministry of Colleges and Universities to offer this degree program for a seven-year term starting January 2024. The College shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame.
Core Courses | ||||
Take all of the following Mandatory (Core) Courses: The Minimum Cumulative GPA for Core Courses is 2.5 < (Students who complete BMK Level 4 and enter Level 5 of the BDM program must also complete COMM-7021, LIBS-7001, MGMT-7008, MGMT-7011, ACCT-7014, LAWS-7002, MGMT-7007 and a General Education Elective course from previous levels of the program) < (Students who complete BAM Level 6 and enter Level 7 of the BDM program must also complete COMM-7021, LIBS-7001, MGMT-7008, MGMT-7011, MGMT-7016, FINA-7006, MGMT-7007, LAWS-7002, ACCT-7014 and 2 General Education Elective courses from previous levels of the program) < | ||||
Group 1 | ||||
LEVEL 1 | ||||
MATH-7007 | Mathematics for Decision Making | 4 | ||
In this course, students will study the fundamental mathematical concepts required to understand and analyze a variety of business-related applications. These applications include: mathematics of merchandising, cost-volume-profit analysis, simple and compound interest, annuities, debt retirement through amortization or sinking funds, bonds, net present value, and internal rate of return. | ||||
ACCT-7002 | Accounting 1-Intro | 4 | ||
This introductory course in financial accounting gives students an overview of accounting concepts, the accounting cycle and the preparation of financial statements for various forms (proprietorship, partnership and corporation) and types (service and merchandising) of business. Other topics include: recording merchandising transactions using a perpetual vs. periodic inventory system, owner investments/withdrawals including shareholder equity transactions, cash flow and financial statement analysis. | ||||
COMP-7012 | Computer Applications for Business | 3 | ||
This is an introductory course where students will learn to use the major elements of the Microsoft Office application suite, specifically Word, Excel, and PowerPoint. The training is provided in a hands-on lab and entails the completion of weekly assignments pertaining to each of the application areas. Emphasis will be placed on developing analytical skills in Excel at intermedia level. This course will prepare students to take an active role as knowledge workers. | ||||
MGMT-7006 | Management Fundamentals | 3 | ||
MGMT 7006 is a foundation course in the principles and practices of managing people and organizations. Structured around four functions of management-namely, leading, planning, organizing and controlling, the course looks at the challenges managers face in modern organizations. Topics include analysis of environmental constraints and the development of internal resources in relation to leading and planning and the role of structure, process and controls in organizing and controlling. | ||||
COMM-7018 | Professional Comm. in a Diverse World | 3 | ||
This course teaches students the fundamentals of intercultural and diverse communication; topics examined include identity, ethics, and multiculturalism issues, and are studied in the form of case studies and thematic readings. Students learn how to craft effective communications (written, nonverbal and verbal) that are sensitive to issues involving geographic, cultural, gender and ability diversity. These issues are examined through the lens of professional communications. Assessments in this course encompass both written assignments and presentations (individual and group). |
*Total program costs are approximate, subject to change and do not include the health and dental plan fee, bus pass fee or program general expenses.