Honours Bachelor of Commerce (Digital Marketing)
Image
Program Overview
Fanshawe’s four-year Honours Bachelor of Commerce (Digital Marketing) degree program will provide you knowledge of the core fundamentals of business including business strategy, management, human resources, accounting and leadership. You’ll also receive cutting-edge training with specialized digital marketing courses, including brand management and media integration, analytics, strategic website management and search engine marketing.
Program Details
Program Code
BDM1
Credential:
Degree
Duration
120 weeks
Start Dates
Locations
Availability
Full Time Offerings
2023 September
London
Open
2022 September
London
Closed
Part Time Offerings
Start Dates
Locations
Availability
Full Time Offerings
2023 September
London
Open
2022 September
London
Closed
Your Learning Experience
A requirement for graduation is the completion of a paid Co-operative Education work term. This process combines your studies with paid, related work experience. Fanshawe will be there to help you find the right business fit for your dream. You’ll have access to consultants who will deliver classes, counsel and advise you as you move from the classroom to the real business world.
Upon graduating from this undergrad marketing degree, you may be eligible to complete a Master’s degree program at many other post-secondary institutions or complement your degree with a graduate certificate offered by Fanshawe.
You’ll also be prepared to write certification exams within the digital marketing field upon graduation.
Available in a traditional in-class format with September admission. A part-time, online degree completion option is also available for students who have completed an advanced diploma in marketing. A part-time version of this program is available.
Laptop requirements
Please note, this program requires a laptop. It is recommended that students use a PC laptop vs. a Mac laptop, as Windows is required to be able to load program-specific software. For more information on specific requirements, visit the Laptop Requirements page on the Fanshawe CONNECTED website.
Co-op Opportunities & Career Information
Co-op Opportunities
The Honours Bachelor of Commerce (Digital Marketing) program offers a cooperative education component, which provides students with the opportunity to gain invaluable first-hand work experience in their chosen field. Here are some co-op jobs that have kick-started the careers of some Honours Bachelor of Commerce (Digital Marketing) students before even graduating!
Digital Marketing Assistant - assist in the marketing and presentation of a company’s online presence.
Marketing Coordinator - support all promotional activities by implementing the tactics identified in a marketing plan.
Marketing and Events Associate - play a critical role in growing the impact and reach of a company’s programs and events while coordinating efforts around the organization’s corporate social responsibility program.
For more information regarding co-op, please check out our co-op site or contact the Co-op Office at coop@fanshawec.ca to connect with a consultant.
Career Information
Graduates of Fanshawe’s Honours Bachelor of Commerce (Digital Marketing) program will be prepared to assist organizations in leveraging online and offline strategic and tactical opportunities to engage customers and develop business relationships. Through a combination of core business knowledge and applied learning opportunities, graduates prepare to launch their career and pursue opportunities for advancement as marketing professionals.
Graduates may choose to pursue a broad range of entrepreneurial ventures or a career in:
- digital marketing
- general marketing
- direct marketing
- communications
- product marketing
- marketing strategy
- customer relationship management
- market research and analysis
- search engine marketing/optimization
- marketing and web analytics
- marketing consultation
- entrepreneurial pursuits
Did you know Fanshawe consistently ranks high in graduate employment rates among large colleges in Ontario?
Here are some examples of career opportunities for graduates of Fanshawe’s Honours Bachelor of Commerce (Digital Marketing) program:
Digital Marketing Specialist
Play a critical role in increasing customer engagement and optimizing the overall new and returning customer experience.
Digital Content Coordinator
Focus on graphic design, digital content strategy, social media management and sales support.
Growth Marketing Manager
Flex your creative marketing and data analysis skills in this highly impactful role.
Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Identify the functional areas of business (e.g., management, marketing, human resources, accounting) and recognize how each area contributes to the successful operation of an organization
- Identify and assess the performance of an organization by collecting and interpreting data, and preparing and analyzing financial statements as well as other reports
- Identify and examine interrelated (internal and external) factors that influence organizational culture and employee behaviours and performance
- Define and assess the business environment and objectives of an organization to plan marketing initiatives based on core marketing principles
- Plan, implement, and evaluate projects and programs, using project planning principles and tools
- Recognize and adhere to the legal, ethical, economic, social, and professional frameworks within which an individual and organization operates
- Analyze and evaluate the role of sectors, organizational structures and sizes, and the interdependence of functional areas in the development and implementation of strategies supporting organizational objectives
- Develop a comprehensive business plan based on relevant research that integrates business principles, best practices, and environmental considerations
- Apply social intelligence to build and nurture mutually beneficial relationships with internal and external stakeholders as appropriate in an inclusive, diverse, globalized business culture
- Research, analyze, and critically evaluate qualitative and quantitative data from appropriate sources to support strategic and operational decisions
- Evaluate and describe the purpose of existing and emerging technologies and leverage systems [that collect, organize, analyze, and communicate information] to support the achievement of organizational objectives
- Evaluate and implement risk management strategies and processes to support individual and organizational performance and success
- Set goals and adopt strategies to engage in life-long learning and personal professional development that promotes currency and innovation with emerging trends and technologies
- Research and analyze customer behaviour and manage customer relationships to develop and adapt effective marketing strategies, tactics, and communications
- Create, adapt, and evaluate branding strategies that convey an organization’s values and maximize brand equity
- Design, develop, and maintain a secure, engaging, and accessible website using a content management system and search engine optimization techniques
- Develop and implement a search engine marketing plan for an organization to leverage online visibility to increase brand awareness and support revenue generation
- Develop and implement digital marketing initiatives for an organization, including developed and user-generated content aligned with brand, to promote a product or service
- Select and assess relevant metrics for measuring the performance and effectiveness of digital marketing strategies and tactics
- Develop, assess, execute, and optimize marketing strategies that align with organizational objectives to enhance financial performance
- Research and analyze new marketing trends, tools, and techniques, and apply them to optimize customer engagement and marketing performance
Academic School
Program Coordinator:
Prof. Laura De Luca, MBA, CPA, CGA, CIA, CISA
Academic Advisor:
Marissa Knight
Admission Requirements
OSSD with courses from the University (U) or University/College (M)
stream WITH:
- Grade 12 English (U)
(Note: minimum final grade required is 65)
-Mathematics ONE OF:
- Grade 12 Advanced Functions (U)
- Grade 12 Calculus and Vectors (U)
- Grade 12 Mathematics of Data Management (U)
(Note: minimum final grade required is 65)
- Plus four additional Grade 12 University (U) or University/College (M) courses
- Final minimum average of 65.0% based on the highest six Grade 12 University (U) or University/College (M) courses
OR
Mature Applicant with standing in the required courses and grades stated above
OR
Post-Secondary Standing* (if applicable)
- Grade 12 English (U)
(Note: minimum final grade required is 65)
-Mathematics ONE OF:
- Grade 12 Advanced Functions (U)
- Grade 12 Calculus and Vectors (U)
- Grade 12 Mathematics of Data Management (U)
(Note: minimum final grade required is 65)
- Plus four additional Grade 12 University (U) or University/College (M) courses
- Final minimum average of 65.0% based on the highest six Grade 12 University (U) or University/College (M) courses
OR
Mature Applicant with standing in the required courses and grades stated above
OR
Post-Secondary Standing* (if applicable)
English Language Requirements
English Language Requirements
| Test | Score |
|---|---|
| TOEFL iBT | 88 |
| IELTS Academic | Overall score of 6.5 with no score less than 6.0 in any of the four bands |
| CAEL | Overall score of 70 with no score less than 60 in any of the four bands |
| PTE Academic | 59 |
| Cambridge English | Overall score of 176 with no language skill less than 169 |
| ESL4/GAP5 | Minimum grade of 80% in Level 9, 75% in Level 10 |
| Duolingo | Overall score of 115, with no score lower than 95 |
Recommended Academic Preparation
Recommended Academic Preparation
- In addition to required mathematics courses in secondary school, students are encouraged to take additional mathematics and accounting courses.
Recommended Personal Preparation
Recommended Personal Preparation
- Consider focusing summer job searches in business/marketing/customer service related areas
- Volunteer with a not-for-profit organization
- Read or follow business/marketing related publications or blogs (e.g., Marketing Magazine, Ad Age, Brand Channel or Wired)
- Follow marketing groups on LinkedIn or Twitter
- Strengthen problem solving, critical thinking and time management skills prior to entering the program
Advanced Standing
Advanced Standing
- Applicants with a Fanshawe College Diploma in Business - Marketing with a minimum GPA of 3.5 can apply to Level 4 of the Honours Bachelor of Commerce (Digital Marketing) Degree.
- Applicants with a Fanshawe College Advanced Diploma in Business Administration - Marketing with a minimum GPA of 3.0 can apply to Level 6 of the Honours Bachelor of Commerce (Digital Marketing) Degree.
- Applicants applying for individual course credits from Canadian universities must provide a detailed course content of theory and laboratory exercises (if appropriate).
- International applicants may apply for course credit achieved at the post-secondary level. Detailed course content of theory and laboratory exercises from the international institution must be included with a transcript as part of the request (official documents provided to the Office of the Registrar in a sealed envelope). If translation of the documents into English is necessary this must be performed by a recognized service.
- Based on the guidelines established by the Postsecondary Quality Assessment Board for Honours Degree Programs, credits for advanced standing cannot exceed 50% of the program's total.
Applicant Selection Criteria
Applicant Selection Criteria
Where the number of eligible applicants exceeds the available spaces in the program, the Applicant Selection Criteria will be:- Preference for Permanent Residents of Ontario
- Receipt of Application by February 1st (After this date, Fanshawe College will consider applicants on a first-come, first-served basis until the program is full)
- Achievement in the Admission Requirements
- Achievement in Post-Secondary Studies* (if applicable)
- *Applicants currently enrolled in a university or who have previously attended university or other post-secondary institutions and are applying to transfer into the Honours Bachelor of Commerce (Digital Marketing) program are considered on the basis of their post-secondary standing. Specifically, applicants currently enrolled in a university or who have previously attended university must maintain a minimum average of 65.0% on the last ten full credit or full credit equivalent courses in order to be considered for admission. Applicants with less than ten full credit courses must maintain a minimum average of 65.0% on all courses in order to be considered for admission. Applicants applying from a community college must have successfully completed a diploma program with an overall GPA of 2.5 in their program. In addition, all students applying from university or college must have completed the pre-requisite courses in Mathematics and English as stated in the Admission Requirements.
Ministry Consent and Accreditation
President: P. Devlin, CMM, MSC, CD, HBA,
MSS
Senior Vice-President Academic Services: G. Lima,
MA
Vice-President Student Services: M. Beaudoin, BA,
MLS
Dean, Faculty of Business: M. Pierce, B.A.,
M.A.(Ed)
Associate Dean, Lawrence Kinlin School of
Business: L. Schwerzmann, B.A., B.Ed., M.A.
Faculty:
T. Cruz, BA, MA, BBA, PhD
T. Kanik, BSc, MBA, PhD
D. Motwani, BBA, MBA. PhD
D. Johnson, BSc, MSc,
MBA
L. Gray, HBA, MDEI
J. Machenzie, HBA, MDEI
D. Figueiredo, B.Sc., M.Sc.,
PhD
F. Pardo, BA, MA
Within the program, breadth courses are taught by a variety of faculty with graduate credentials in Social Sciences, Humanities and Sciences.
Fanshawe College has been granted a consent by the Ministry of Colleges and Universities to offer this degree program for a seven-year term starting November 2014. The College shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame.
The College is currently undergoing the process for renewing consent to offer this program and retains consent to offer the program during that process.
Courses
| Core Courses | ||||
| Take all of the following Mandatory (Core) Courses: The Minimum Cumulative GPA for Core Courses is 2.5 < (Students who complete BMK Level 4 and enter Level 5 of the BDM program must also complete COMM-7021, LIBS-7001, MGMT-7008, MGMT-7011, ACCT-7014, LAWS-7002, MGMT-7007 and a General Education Elective course from previous levels of the program) < (Students who complete BAM Level 6 and enter Level 7 of the BDM program must also complete COMM-7021, LIBS-7001, MGMT-7008, MGMT-7011, MGMT-7016, FINA-7006, MGMT-7007, LAWS-7002, ACCT-7014 and 2 General Education Elective courses from previous levels of the program) < | ||||
Group 1 | ||||
| LEVEL 1 | ||||
| MATH-7007 | Mathematics for Decision Making | 4 | ||
| In this course, students will study the fundamental mathematical concepts required to understand and analyze a variety of business-related applications. These applications include: mathematics of merchandising, cost-volume-profit analysis, simple and compound interest, annuities, debt retirement through amortization or sinking funds, bonds, net present value, and internal rate of return. | ||||
| ACCT-7002 | Accounting 1-Intro | 4 | ||
| This introductory course in financial accounting gives students an overview of accounting concepts, the accounting cycle and the preparation of financial statements for various forms (proprietorship, partnership and corporation) and types (service and merchandising) of business. Other topics include: recording merchandising transactions using a perpetual vs. periodic inventory system, owner investments/withdrawals including shareholder equity transactions, cash flow and financial statement analysis. | ||||
| COMP-7012 | Computer Applications for Business | 3 | ||
| This is an introductory course where students will learn to use the major elements of the Microsoft Office application suite, specifically Word, Excel, and PowerPoint. The training is provided in a hands-on lab and entails the completion of weekly assignments pertaining to each of the application areas. Emphasis will be placed on developing analytical skills in Excel at intermedia level. This course will prepare students to take an active role as knowledge workers. | ||||
| MGMT-7006 | Management Fundamentals | 3 | ||
| MGMT 7006 is a foundation course in the principles and practices of managing people and organizations. Structured around four functions of management-namely, leading, planning, organizing and controlling, the course looks at the challenges managers face in modern organizations. Topics include analysis of environmental constraints and the development of internal resources in relation to leading and planning and the role of structure, process and controls in organizing and controlling. | ||||
| COMM-7018 | Professional Comm. in a Diverse World | 3 | ||
| This course teaches students the fundamentals of intercultural and diverse communication; topics examined include identity, ethics, and multiculturalism issues, and are studied in the form of case studies and thematic readings. Students learn how to craft effective communications (written, nonverbal and verbal) that are sensitive to issues involving geographic, cultural, gender and ability diversity. These issues are examined through the lens of professional communications. Assessments in this course encompass both written assignments and presentations (individual and group). | ||||
Tuition Summary
London
Online (Levels 4 and 6 only)
*Total program costs are approximate, subject to change and do not include the health and dental plan fee, bus pass fee or program general expenses.