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Program Description

In this program, students will explore the best practices for using social media in a professional setting. Using real world situations and current case studies, students learn the principles of social media in business and how to execute and measure the success of a social media strategy. This program is offered fully online, through OntarioLearn.


Program Requirements

Take all of the following Mandatory Courses:
Expected Availability
CreditsFall Winter Summer
Developing a Social Media StrategyMKTG-11053YesYes
Learners develop a social media strategy. The focus is on skill-building and on creating and implementing a social media strategy including identifying and working with social media tools, assessing how tools support overall branding, advertising, marketing and/or communication strategies. Learners explore, identify and engage online communities that support internal and external social media strategies. In addition, learners are introduced to resources that aid in the development and implementation of effective social media strategies. Through case studies, learners explore both best practices and cautions when designing social media strategies.
Social Media IntroMKTG-11073YesYes
Learners explore the fundamentals of social media. Topics covered include an introduction to social media and other emerging technologies and tools, current trends and future directions, benefits, values and risks. Learners analyze case studies to assess how social media impacts and influences fields, such as communication and marketing, and how it informs future trends and developments.
Monitoring & MeasurementCOMM-11473YesYes
Learners explore how to monitor and measure the impact of a social media strategy or social media efforts. Specifically, learners learn which tools are available for monitoring and measuring social media efforts. Through online discussion, learners discuss the challenges of ongoing measurement in a rapidly changing field and explore strategies for addressing these challenges. Learners are also introduced to basic Search Engine Optimization (SEO) and how social media efforts can lead to increased and effective website traffic.
Applied Social Media in BusinessBUSI-12063YesYes
Learners explore the application of social media in business organizations. A range of topics, such as corporate branding, fundraising, social media advocacy campaigns, how to realign and utilize traditional approaches to marketing, and advertising and branding using social media are discussed. Best practices for using social media as a learning and collaboration tool within organizations and in a professional networking and expertise-sharing capacity are also discussed and established.

Program Residency
Students Must Complete a Minimum of 3 credits in this
program at Fanshawe College to meet the Program Residency
requirement and graduate from this program

More Information

More Info

Learning outcomes

The graduate has reliably demonstrated the ability to:

  1. Explore the fundamentals of social media, including emerging technologies and tools.
  2. Develop a social media strategy.
  3. Examine how to monitor and measure the impact of social media strategies and efforts.
  4. Investigate and analyze the application of social media in business organizations.

Program Details

Program Code
Topic Area