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Managerial decision-making on operational efficiencies and effectiveness requires effective decision support. This course integrates theory and practice with leadership, operational finance, and the utilization of quality tools to improve performance and population health outcomes. Students will become familiar with leadership and operational factors that affect planning, implementation, and...

Students will develop the competences to define project costs within the planning phases, as well as the skills to estimate using such methods such as analogues, bottom-up and top down. Students will learn to analyze, translate and adapt the project Work Breakdown Structure (WBS) into a project budget and assess the linkages of positive and/or negative impacts and take appropriate action as...

Students learn how to include projects in a strategic management plan and how to employ appropriate project selection methods, including cash flow and economic analysis. Project planning, management and delivery methods are introduced, including how to effectively meet the needs of senior management, customers, and other project stakeholders. Students discover how organizations can deliver...

This course is designed to provide an overview of the decisions that face Marketers in today's fast-paced and competitive business environment. Students will learn that marketing is not only advertising but a broad set of activities designed to satisfy consumer needs and wants. Students examine the information Marketers require for effective decision-making and learn the basic elements of the...

Marketing 1 is the first course of a two course introduction to marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments, marketing planning and...

Some call it social media marketing. Some refer to it as digital media. Some include mobile marketing. This course provides the student with a fundamental understanding of many of the different digital channels including: social, mobile, games, and other emerging digital channels of communication. Once an understanding of each of the channels is established, the student then learns how to...

This course introduces a variety of web-based and digital marketing approaches. Students will examine the new and fast-changing opportunities for marketers resulting from the changing use of digital media, including search engine strategies, websites, social media, and mobile communication. The course provides students with the opportunity to observe, evaluate and recommend online marketing...

This course exposes students to the growing field of sports and entertainment marketing with a focus on the theory and practice. This course explores the planning and marketing of sports, entertainment and events. Students learn about the planning, promotion and evaluation of special events within these specific industries. While focusing on the practical application of theory, students will study...

The Digital Marketing course will give students an introductory exposure to current social media and digital marketing trends.

Learners develop a social media strategy. The focus is on skill-building and on creating and implementing a social media strategy including identifying and working with social media tools, assessing how tools support overall branding, advertising, marketing and/or communication strategies. Learners explore, identify and engage online communities that support internal and external social media...