Search

This course introduces a variety of web-based and digital marketing approaches. Students will examine the new and fast-changing opportunities for marketers resulting from the changing use of digital media, including search engine strategies, websites, social media, and mobile communication. The course provides students with the opportunity to observe, evaluate and recommend online marketing...

The Digital Marketing course will give students an introductory exposure to current social media and digital marketing trends.

This course develops the students' understanding of the intersection between sales and marketing in both the brick-and-mortar and digital worlds. Exposure to online marketing tactics and mobile communications will increase student's digital literacy. Students will learn to identify their clients'/customers' needs, speak to those needs, and select solutions that add the most value to their clients...

Gain a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your web site traffic, doing search engine optimization, and how to successfully employ online advertising. No eMarketing experience is necessary. If you are already at an advanced level, your instructors are experts and can provide the latest most advanced information and answer your...

Not only does marketing build brand awareness – it also increases sales, builds relationships and engages customers. Learn how to define your target market, choose the correct channel to engage your customer and build your brand. This series will challenge you to push for the competitive advantage you need to grow your business. By promoting the right product, at the right price, using the right...

Some call it social media marketing. Some refer to it as digital media. Some include mobile marketing. This course provides the student with a fundamental understanding of many of the different digital channels including: social, mobile, games, and other emerging digital channels of communication. Once an understanding of each of the channels is established, the student then learns how to...

This course provided students with a fundamental understanding of many of the different digital channels.

In today's evolving digital landscape, the modern marketer plays a crucial role in shaping and maintaining a brands' online presence through the brands' website. Websites are trusted by consumers as a single access point for brands. The modern website acts as a hub connecting various business operations and digital marketing efforts. Marketers often work cross-functionally with web designers and...

Search is the largest digital advertising format in Canada. In 2022 it represented over 46% of total digital ad spend. Social media marketing follows close behind at 25%. For the modern digital marketer, understanding how to create, run and optimize effective paid search and paid social media campaigns is an essential skill. In this course, students will learn the fundamentals and strategies...

In today's evolving digital landscape, the modern marketer plays a crucial role in shaping and maintaining a brands' online presence through the brands' website. Websites are trusted by consumers as a single access point for brands. The modern website acts as a hub connecting various business operations and digital marketing efforts. With increasing importance on the website, marketers along with...