Business - Marketing (Co-op)

This two-year business marketing co-op diploma program is designed for those looking to gain strong foundational skills to work within the marketing industry. Not only will you take courses in traditional and digital marketing concepts, market research, customer analysis and communications, but you’ll also gain an understanding of accounting and economics. You’ll graduate with confidence and a knowledge base to kickstart an exciting and successful marketing career.

Kickstart your career with this business marketing co-op program - 2021/2022

This business marketing co-op program covers customer analysis, segmentation and targeting; integrated marketing communications; pricing and distribution strategies; and product and service development and management. Experiential learning includes market research studies, advertising campaigns, sales and business plans, many providing opportunities to work with live clients. You’ll also learn to use current software, including presentation, spreadsheet, graphic design and publishing applications.

 

Graduates who meet admission requirements are also eligible for transfer to the Business Administration - Marketing Advanced Diploma or the Honours Bachelor of Commerce (Digital Marketing) Degree.

 

A fully online version of the business marketing program, full-time or part-time, is also available.

CEWIL Canada: Co-operative education and work-integrated learning.This program is accredited by Co-operative Education and Work Integrated Learning Canada. This accreditation represents the highest standard of achievement for co-operative education programs in Canada, and recognizes Fanshawe's commitment to excellence.

Co-op Opportunities & Career Information ​​​​​​

Co-op Opportunities

The Business – Marketing program offers a cooperative education component, which provides students with the opportunity to gain invaluable first-hand experience within their chosen field. Here are some co-op jobs that have kick-started the careers of some Business – Marketing (Co-op) students before even graduating!

Video Game Business Development Associate - develop new relationships and business connections, write sales proposals and project overviews and represent the company at industry events all over the world. 

Marketing and Advertising - build on the company’s online presence and implement advertising campaigns to expand the business.

Territory Sales Rep - sell and deliver a large volume of product in compliance with specific customer agreements while meeting monthly sales quotas. 

For more information regarding co-op, please check out our co-op site or contact the Co-op Office at coop@fanshawec.ca to connect with a consultant

Career Information

Graduates of Fanshawe’s Business – Marketing program can pursue a career in sales, retail management, advertising, brand management, sports and events marketing, customer relationship management or market research. Graduates have the knowledge and skills to begin in a variety of entry-level positions, including marketing officer, marketing assistant, sales assistant, sales representative, merchandiser, advertising coordinator, media buyer, account representative and market researcher.

Did you know Fanshawe consistently ranks high in graduate employment rates among large colleges in Ontario? 

Here are some examples of career opportunities for graduates of Fanshawe’s Business – Marketing program:

Social Media Assistant

Support efforts to increase growth and brand affinity by engaging target audiences and markets through social media posts and events.

Content Specialist

Prepare engaging text and images to promote programs, marketing activities and fundraising efforts.

Social Change Specialist 

Be an agent of change by delivering evidence-informed social marketing campaigns promoting the reduction of tobacco use, LGBTQ+ rights and Indigenous and minority experiences.

"Thank you Fanshawe for giving me my beginning to make a better future for myself. Thank you for hiring amazing teachers, who give great projects, and encourage students to strive for their dreams. Thanks for making my dream, a reality."
Carleigh Lewis
Graduate 2011

Program Progression

 
Fall Intake Program Progression

 

Fall Intake -- Option A

 

Fall

Winter

Summer

Year 1

Level 1

Level 2

Off

Year 2

Level 3

Work Term 1

Work Term 2

 

Year 3

Level 4

 

 

Fall Intake -- Option B

 

Fall

Winter

Summer

Year 1

Level 1

Level 2

Work Term 1

Year 2

Level 3

Level 4

Work Term 2

 

Fall Intake -- Option C

 

Fall

Winter

Summer

Year 1

Level 1

Level 2

Off

Year 2

Level 3

Work Term 1

Work Term 2

 

Year 3

Work Term 3

Level 4

 

 

 

Winter Intake Program Progression

 

Winter Intake -- Option A

 

Winter

Summer

Fall

Year 1

Level 1

Level 2

Level 3

Year 2

Work Term 1

Work Term 2

Level 4

 

 

Winter Intake -- Option B

 

Winter

Summer

Fall

Year 1

Level 1

Off

Level 2

Year 2

Level 3

Work 1


Work Term 2

 

Year 3

Level 4

   

Winter Intake -- Option C

 

Winter

Summer

Fall

Year 1

Level 1

Level 2

Work Term 1

Year 2

Level 3

Work Term 2

Level 4

 

 

Summer Program Progression

 

Summer Intake -- Option A

 

Summer

Fall

Winter

Year 1

Level 1

Level 2

Work 1

Year 2

Work 2

Level 3


Level 4

 

 

Summer Intake -- Option B

 

Summer

Fall

Winter

Year 1

Level 1

Level 2

Level 3

Year 2

Work 1

Work 2

 

Level 4

 

Summer Intake -- Option C

 

Summer

Fall

Winter

Year 1

Level 1

Level 2

Level 3

Year 2

Work 1

Level 4

Work Term 2

 

 

 

 

Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization;
  2. Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target;
  3. Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs;
  4. Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market;
  5. Contribute to the development of strategies related to pricing for a product, good and/or service;
  6. Analyze the viability of a concept, product, good, and/or service in local, national or global markets;
  7. Participate in conducting market research to provide information needed to make marketing decisions;
  8. Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats;
  9. Plan, prepare and deliver a sales presentation or pitch to address the needs of the client;
  10. Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships;
  11. Develop learning and development strategies to enhance professional growth in the field;
  12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives;
  13. Operate within a framework of organizational policies and practices, when conducting business of the organization.

 

Program Availability

Canadian Students

Start Dates
Locations
Availability

Full Time Offerings

2022 January
London
Open
2022 March
London
Open
2022 May
London
Open
2022 September
London
Open
2023 January
London
Open
2023 February
London
Open
2023 May
London
Open

International Students

Start Dates
Locations
Availability

Full Time Offerings

2022 January
London
Open
2022 May
London
Open
2022 September
London
Open
2023 January
London
Open
2023 February
London
Open
2023 May
London
Open

Program Details

Program Code
BMK2

Business Marketing Program Coordinator:

Scott Hubert, H.B.A., M.B.A.

Delivery
Co-op
Day Time
Full-Time
Credential
Ontario College Diploma
Duration
60 weeks

Admission Requirements

OSSD with courses from the College (C), University (U),
University/College (M), or Open (O) stream WITH:
- Any Grade 12 English (C) or (U)
- Mathematics* ONE OF:
       - Any Grade 12 Mathematics (C) or (U)
       - Any Grade 11 Mathematics (C), (U), or (M)
          (Note: a minimum final grade of 60 required for any Grade 11 Mathematics course)
OR
Academic and Career Entrance Certificate (ACE)
OR
Ontario High School Equivalency Certificate (GED) AND:
- Mathematics* ONE OF:
       - Any Grade 12 Mathematics (C) or (U)
       - Any Grade 11 Mathematics (C), (U), or (M)
          (Note: a minimum final grade of 60 required for any Grade 11 Mathematics course)
OR
Mature Applicant with standing in the required courses and grade stated above

Note:
  • *Applicants who lack the required Mathematics may still gain eligibility for admission by completing appropriate prior upgrading.
English Language Requirements

English Language Requirements

Applicants whose first language is not English will be required to demonstrate proficiency in English by one of the following methods:

  • A Grade 12 College Stream or University Stream English credit from an Ontario Secondary School, or equivalent, depending on the program's Admission Requirements
  • Test of English as a Foreign Language (TOEFL) test with a minimum score of 79 for the Internet-based test (iBT), with test results within the last two years
  • International English Language Testing System (IELTS) Academic test with an overall score of 6.0 with no score less than 5.5 in any of the four bands, with test results within the last two years. SDS Program Requirements. 
  • Canadian Academic English Language (CAEL) test with an overall score of 60 with no score less than 50 in any of the four bands, with test results within the last two years
  • Pearson Test of English Academic (PTE) with a minimum score of 53, with test results within the last two years
  • A Cambridge English Test (FCE/CAE/CPE) with an overall score on the Cambridge English Scale of 169 with no language skill less than 162, with test results within the last two years
  • An English Language Evaluation (ELE) at Fanshawe College with a minimum score of 70% in all sections of the test, with test results within the last two years
  • Fanshawe College ESL4/GAP5 students: Minimum grade of 80% in ESL4/GAP5 Level 8, 75% in ESL4/GAP5 Level 9, or 70% in ESL4/GAP5 Level 10
Recommended Academic Preparation

Recommended Academic Preparation

  • Any Grade 11 or Grade 12 Business Studies (C), (M), or (O)
  • Grade 12 Business and Technological Communication (O)
  • Academic and Career Entrance Certificate (ACE): Business Mathematics course and Computer Skills course
  • Applicants who do not meet the stated admission requirements for the Business - Marketing (Co-op) program should apply to the one-year Business Fundamentals Ontario College Certificate program, Program Code BFS2.  The Business Fundamentals program is recommended for students who require or desire academic upgrading, particularly in Mathematics and English, before pursuing a business diploma program.  Students who successfully complete the Business Fundamentals program may be eligible for admission to Level 2 of any two-year business diploma program at Fanshawe College.
Recommended Personal Preparation

Recommended Personal Preparation

  • Strong interpersonal skills
  • Ability to work independently and in a team environment
  • Strong analytical skills
Advanced Standing

Advanced Standing

  • Applicants may apply for advanced standing on the basis of previous academic achievement at another institution and/or Prior Learning Assessment and Recognition (PLAR). Advanced standing qualifies the applicant for direct entry to a second or higher level of the program.
Applicant Selection Criteria

Applicant Selection Criteria

Where the number of eligible applicants exceeds the available spaces in the program, the Applicant Selection Criteria will be:
  1. Preference for Permanent Residents of Ontario
  2. Receipt of Application by February 1st (After this date, Fanshawe College will consider applicants on a first-come, first-served basis until the program is full)
  3. Achievement in the Admission Requirements

Courses

Level 1
Take all of the following Mandatory Courses:
ACCT-1100Principles of Accounting 13
This course introduces the student to the Principles of Accounting, and includes an exploration of the underlying concepts that guide the preparation of accounts for individuals and organizations. It is designed to teach the student, regardless of program destination, an essential life skill - an understanding of Net Worth, and its importance to business success and the financial well being of the individual.
WRIT-1032Reason & Writing Business 13
This course will introduce business students to essential principles of reading, writing, and reasoning at the postsecondary level. Students will identify, summarize, analyze, and evaluate multiple short readings and write persuasive response essays to develop their vocabulary, comprehension, grammar, and critical thinking.
MKTG-1012Principles of Marketing 13
This course is designed to provide an overview of the decisions that face Marketers in today's fast-paced and competitive business environment. Students will learn that marketing is not only advertising but a broad set of activities designed to satisfy consumer needs and wants. Students examine the information Marketers require for effective decision-making and learn the basic elements of the marketing planning process.
MATH-1052Business Math3
This course provides a review of basic arithmetic and algebra as well as providing students with mathematical tools and concepts needed for other college courses and in future employment. This course is to prepare students for later courses in Marketing, Business, Financial Planning, Accounting, Purchasing and Insurance.
BUSI-1060Strategies for Success1
This course presents and helps to develop some of the skills required to achieve academic and career success. Areas of focus include college resources, study skills, time management, academic integrity, emotional self-awareness and social skills development. Additionally, emphasis is placed on career readiness and preparation.
BUSI-1005Introduction to Business Processes3
This course explores the various functional areas of business in Canada and demonstrates the interrelationship among these areas. Students are introduced to many concepts, including major business trends, the role of government in business, marketing, operations, employee-management issues, financial resources management, business ethics and social responsibility.
COOP-1020Co-operative Education Employment Prep1
This workshop will provide an overview of the Co-operative Education consultants and students' roles and responsibilities as well as the Co-operative Education Policy. It will provide students with employment preparatory skills specifically related to co-operative education work assignments and will prepare students for their work term.
View all courses

Tuition Summary

London

Canadian Costs
$7,563.94
Total Cost of Program
International Costs
$30,789.04
Total Cost of Program

*Total program costs are approximate, subject to change and do not include the health and dental plan fee, bus pass fee or program general expenses.

 

Contact/Questions