Event Planning overview - 2021/2022
The event management industry is growing. Skilled event planning professionals are needed in many industries including corporate business, hospitality, non-profit, sports, travel and weddings. In North America, over $381 billion is spent on business meetings and events and over $4 billion is spent in Canada’s wedding industry.
The Event Planning two-year diploma program includes event planning courses developed by event management professionals designed to provide you with practical hands-on learning opportunities as well as skills in project management, technology, marketing, food and beverage, customer relations, event execution and so much more.
Our event planning courses will even provide you with the opportunity to collaborate and network with community partners as part of your learning. When you graduate, you’ll be equipped with the knowledge and skill to find employment in the events industry, as well as a portfolio of practical event experience.
Are you ready for an exciting career in event management ? Jobs available in this field include the following:
- Catering and Event Coordinator
- Event Manager
- Meeting and Convention Planner
- Trade Show Organizer
- Fundraising Coordinator
- Wedding Planner
Our event planning courses provide you with the experience you need to succeed in the industry!
- Learn in the heart of downtown London, Ontario in a state-of-the-art facility equipped with special event space and steps away from Budweiser Gardens, the convention centre, restaurants and nightlife;
- Develop a strong connection with both faculty and peers with small class sizes;
- Gain valuable experience through practicum courses where you complete volunteer work with local charities and businesses;
- Plan and execute fundraising events, including your final capstone project, where you will apply the skills you’ve learned;
- Participate in various multi-disciplinary event projects with students in other programs;
- Enjoy field trips to event spaces and guest speakers who are well-known event professionals;
- Obtain globally recognized wine and beer certifications through WSET and Prud'homme Beer, if you choose to;
- Continue your education after graduation with a degree pathway to Royal Roads University in Victoria, BC or the Limerick Institute of Technology and Institute of Technology Tralee in Ireland.
Apply what you’ve learned in class and gain industry contacts through a four-month co-op work term, and graduate with a Co-op Endorsed Diploma. Students may successfully gain real-world experience in the role of Events or Project Coordinator, Venue Manager, Social Media Coordinator, Catering Manager, Virtual Event facilitator, Wedding Planner, and more.
- Bailey Boudreau, Graduate
Event Planning program progression
|Year 1||Level 1||Level 2||Off|
|Year 2||Level 3||Level 4||n/a|
|Year 1||n/a||Level 1||Level 2|
|Year 2||Level 3||Level 4||n/a|
Admission Requirements - 2021/2022
OSSD with courses from the College (C), University (U),
University/College (M), or Open (O) stream WITH:
- Any Grade 12 English (C) or (U)
- Any Grade 11 Mathematics* (C), (U), or (M)
Academic and Career Entrance Certificate (ACE)
Ontario High School Equivalency Certificate (GED) AND:
- Any Grade 11 Mathematics* (C), (U), or (M)
Mature Applicant with standing in the required courses stated above
Note: *Applicants who lack the required Mathematics may still gain eligibility for admission by completing appropriate prior upgrading.
English Language Requirements
Applicants whose first language is not English will be required to demonstrate proficiency in English by one of the following methods:
- A Grade 12 College Stream or University Stream English credit from an Ontario Secondary School, or equivalent, depending on the program's Admission Requirements
- Test of English as a Foreign Language (TOEFL) test with a minimum score of 79 for the Internet-based test (iBT), with test results within the last two years
- International English Language Testing System (IELTS) Academic test with an overall score of 6.0 with no score less than 5.5 in any of the four bands, with test results within the last two years. SDS Program Requirements.
- Canadian Academic English Language (CAEL) test with an overall score of 60 with no score less than 50 in any of the four bands, with test results within the last two years
- Pearson Test of English Academic (PTE) with a minimum score of 53, with test results within the last two years
- A Cambridge English Test (FCE/CAE/CPE) with an overall score on the Cambridge English Scale of 169 with no language skill less than 162, with test results within the last two years
- An English Language Evaluation (ELE) at Fanshawe College with a minimum score of 70% in all sections of the test, with test results within the last two years
- Fanshawe College ESL4/GAP5 students: Minimum grade of 80% in ESL4/GAP5 Level 8, 75% in ESL4/GAP5 Level 9, or 70% in ESL4/GAP5 Level 10
Recommended Academic Preparation
- Grade 11 and Grade 12 Hospitality and Tourism (C)
- Grade 12 Business and Technological Communication (O)
- Academic and Career Entrance Certificate (ACE): Business or Technical Mathematics course and Computer Skills course
Applicant Selection CriteriaWhere the number of eligible applicants exceeds the available spaces in the program, the Applicant Selection Criteria will be:
- Preference for Permanent Residents of Ontario
- Receipt of Application by February 1st (After this date, Fanshawe College will consider applicants on a first-come, first-served basis until the program is full)
- Achievement in the Admission Requirements
|This course is an introductory level course on the basic elements of event management. Students will gain an overview of the event industry, associations and designations. Students will discuss various types of events, the different approach methods to planning a successful event and the core competencies required for today's event planners.|
|Students will learn about fundamental concepts in Cultural Anthropology and how they relate to themselves as well as current trends in Tourism, Hospitality and Culinary Arts. Students will practice applying the theoretical perspective of Cultural Materialism and perform academic research and reporting. This course promotes the understanding of social behaviours and ideas within larger cultural contexts and encourages students to think critically about issues related to diversity, relationship building and ultimately success in their chosen programs of study and as global citizens.|
|WRIT-1042||Reason & Writing 1-Tourism/Hospitality||3|
|This course will introduce tourism and hospitality students to essential principles of reading, writing, and reasoning at the postsecondary level. Students will identify, summarize, analyze, and evaluate multiple short readings and write persuasive response essays to develop their vocabulary, comprehension, grammar, and critical thinking.|
|COMP-1517||Technology for Hospitality||3|
|Every day technology impacts how individuals work and live. This course will expose students to the range of software currently used in the hospitality sector. Students will develop their skills in word processing, spreadsheet and presentation tools. The course will also explore file management, research skills, outlook and online collaboration tools for the modern workplace.|
|MGMT-1259||Event Sales & Service||3|
|The business of events is highly competitive and event planners must have strong selling skills, a customer-focused strategy and an appreciation of superior service. In this course, students study the art and psychology of selling and learn the principles and techniques of strategic selling. Students will develop the skills required for prospecting, making sales calls, relationship building, conducting sales meetings and presentations and negotiating and closing the sale. The course utilises case studies, presentations, discussions and team participation, and places emphasis on developing the student's confidence and professionalism in communicating with event stakeholders and corporate decision makers.|
|PLAN-1033||Sports & Festivals||3|
|The sports and festival tourism industries are growing and the aim of this course is to introduce students to this dynamic sector and the exciting employment opportunities it offers. Students will learn about the key players in the industry (including event staff, exhibitors, volunteers, sponsors and the suppliers of goods and services) and how they work together to successfully host events. Students will also use tools, templates and techniques to enhance and assist in successful and innovative events.|
|COOP-1020||Co-operative Education Employment Prep||1|
|This workshop will provide an overview of the Co-operative Education consultants and students' roles and responsibilities as well as the Co-operative Education Policy. It will provide students with employment preparatory skills specifically related to co-operative education work assignments and will prepare students for their work term.|
|In this course students will develop the knowledge and skills needed to create event websites and social media content to market and communicate to target audiences about upcoming events. Students will learn basic web page design principles, will design and publish web pages and use desktop publishing to create engaging promotional materials. Strategies for using social media to promote events are also explored including twitter, Instagram and facebook.|
|FDMG-1116||Food Service & Catering||3|
|Food service is a vital element in event planning. This course aims to develop the student's understanding of the catering and events industry, including specific terminology used and common types of meal service. Under the tutelage of event and catering professionals, students will study topics such as menu planning and design, room layouts, pricing catering, calculating alcohol requirements and contract preparation and negotiation. The culminating project allows students to demonstrate their knowledge with a presentation of a themed event plan.|
|PLAN-1034||Weddings & Occasions||3|
|Taught by industry professionals, this course is designed to provide students with an understanding of different types of occasions and some common cultural and dietary considerations. Students learn how to develop client relations, sell event services and how to charge for event planning services. Topics covered include putting together an event timeline, creating the event contract, key clauses used by venues, creating the event theme, working with flowers, linens and more. The courses utilises case studies and field trips to enhance student understanding.|
|There are over 170,000 charitable and non-profit organizations in Canada, employing over two million Canadians. Well-trained fundraising professionals are key to bringing donors and charities together. In this course, students will learn the terminology and key principles of fundraising and examine corporate sponsorship and fundraising tactics and strategies. Students will apply knowledge to industry case studies and prepare a full event sponsorship strategy, proposal and recruitment plan.|
|COMM-3080||Comm for Tourism & Hospitality||3|
|This course, designed for students who plan to work in the field of tourism and hospitality, focuses on professional written and verbal communication skills. Students learn to prepare a variety of work-related documents. In addition, students learn about research methods and documentation formats. The principles of effective writing - organization, grammar, style, clarity, and tone - are reinforced throughout the course. The goal of the course is to prepare students for the communication tasks and considerations they will encounter in the workplace in order to meet the needs of employers and/or the communities they will serve.|
|A study of the principles of micro and macro-economics, as related to the distribution of goods and services in the tourism/hospitality industry. Major topics include the theory of supply and demand, output and price determination, market structures, government intervention, labour markets, economic performance and growth. There will also be a focus on the "economics of you" Basic fundamentals of Personal Finance will be introduced which include; Budgeting, Banking Trends, Asset Management, Investing strategies & Retirement Planning.|
|MKTG-1111||Marketing Strategy for Events||3|
|Effective marketing is crucial to the success of any event and this course aims to provide event planning students with an understanding of the basic concepts and processes of marketing. Students will learn how to identify their target market for an event, conduct research, examine and apply elements of the marketing mix and demonstrate an understanding of the importance of digital and social media channels to drive event sales and profit.|
|PLAN-3014||Event Planning 1||6|
|This course is an intermediate level course on the elements of logistic planning for event management. A successful event requires detailed planning; through this course students will continue to develop their event planning skills focusing on specifics such as: venue selection, registration, food & beverage, program planning, staffing, transportation and security. Students will gain critical experience into the many details required of an event manager within the industry and will have the opportunity to plan out their own live event under the guidance of industry professionals.|
|PLAN-1035||Meetings & Conferences||3|
|In this course, students will learn the specific requirements needed to design, plan, implement and evaluate Meetings and Conferences. Students will become familiar with all aspects from the development of exhibitor packages, site selection, site plan development and marketing and promotional strategies.|
|In this course students will develop the entrepreneurial characteristics and attitudes necessary to succeed in today's competitive and dynamic business environment. Working in teams, students will research and create an innovative event business idea with accompanying business plan.|
|BEVR-1026||Beer, Wine & Spirits||3|
|In this course students study the history and production process of wine, spirits and beer and learn how to objectively evaluate these products and market them in a hotel or restaurant setting. Students will practice pouring, mixing and tasting various beers, wines and spirits and participate in a field trip. Successful students will gain industry certification from the Wine and Spirit Education Trust (WSET) in the UK, one of the world's leading providers of wine education.|
|BUSI-3042||Business & Finance||4|
|Through the use of case studies, videos and project work, this course will help students develop an understanding of the business environment in Canada. Students are exposed to a variety of business and financial management tools and study topics such as monetary and fiscal policy, types of business ownership, finance, ratio analysis and leadership.|
|Create a global impression as a conscious leader within the hospitality sector. This course is intended to provide students with the knowledge of how to use effective leadership and management strategies to affect change on a global scale. Students will become leaders with the capacity for a global mindset and an ability to lead in multicultural settings.|
|DEVL-5008||Planning & Professional Development||3|
|In this culminating course students are guided through a process of reflection and self evaluation of their time in the program to explore their aptitudes and strengths and learn how transferable skills lead to success in their chosen profession. Students will learn from guest speakers and industry professionals and develop their resumes and LinkedIn profiles, develop a job search strategy and hone their interview skills with special emphasis on marketing oneself into an appropriate career.|
|Students have the opportunity to participate in a wide range of events during the event planning program and the portfolio provides an opportunity to display their event planning experience in the best light. In this course, students will build a well branded digital portfolio that includes their event before and after photos, designs, centrepieces, testimonials, inspiration boards, awards and certifications. The aim is to give our students and future event professionals the leading edge when it comes to marketing their services to potential clients or employers.|
|PLAN-5003||Event Management 2||6|
|This is an advanced course in professional event management, providing students with an opportunity to demonstrate their learning over the course of the program and add to their event-planning portfolio. Working collaboratively in small teams, students will design, execute and evaluate an event. Recent examples include a charity gala, a concert, a sports tournament and a mystic and holistic fair; the possibilities are endless! As well as the actual execution of the event, students are assessed on their collaboration skills, their in-class participation and their event planning process.|
|MGMT-3097||HR & Volunteer Management||3|
|In this course students will explore the intricacies of the role of a human resource professional in the events industry. We will focus on the importance of employee engagement and how positive progressive management techniques can ensure success at every level of the organisation. Students will develop an understanding of labour legislation as it relates to employees and volunteers in Ontario workplaces.|
|MGMT-3098||Risk Management & Insurance||3|
|The course explores risk management from the perspective of the event planner. Strategies and best practices to reduce risk will be explored, along with types of insurance. Emphasis will be in the areas of contracts, waivers, escrow and risk management practices. Students will participate in a final project to create a risk management plan for an event.|
Careers - 2021/2022
Career OpportunitiesWho hires Event Planners?
Hotels, Convention Centres, Conference Centres, Casinos, Caterers, Golf and Country Clubs, Event Planners, Wedding Planners, Festivals, Cruise Lines, Theme Parks, Museums, Entertainment Complexes, Tourism Bureaus, Professional Associations, Non Profit Organizations, Universities, Colleges, Corporations, Insurance Companies, Hi-tech Companies, Hospitals, Pharmaceutical Companies and Marketing Companies.
More Information - 2021/2022
Program Code: SEP2
Campus Code: LCD (LCD - London Downtown)
15 week terms
Academic Calendars available at www.fanshawec.ca/academicdates
Program Code: SEP2
Campus Code: LCL (LCL - London-Online)
15 week terms
Academic Calendars available at www.fanshawec.ca/academicdates
ContactSchool of Tourism, Hospitality and Culinary Arts: 519-452-4289
Are you interested in an exciting career in Event Planning? Planning a big or small event requires extensive planning from choosing the venue, reviewing contracts, to the finer details of guest lists, decor, marketing and sponsorship.
Event Planning is a two-year diploma program designed for individuals interested in a career in event management. Designed by industry professionals, students will be exposed to the vast types of special events, from social events, corporate meetings, festivals, conventions and large sporting events. Students will develop essential event management skills such as planning, assessment, communication, critical thinking.
This program will explore current trends and technologies in the event industry, including; software applications, food and beverage, PR and sponsorship, logistics, risk management, business tools and more. Students will gain hands-on experience in planning, marketing and executing events.
Students will be provided opportunity to explore their area of interest including: corporate events, social events and sporting events. Students will also have the opportunity to explore event destinations.
Fanshawe College is geographically positioned to expose students to the extensive global event management industry, as London is home to a state of the art Convention Centre, Budweiser Gardens, The Western Fair District, international hotel brands, and the host of many local and international sport events. Students will visit these venues, network with industry professionals and gain hands-on experience in the event planning industry.
Other InformationStudents entering Level 1 of the program in January will continue into Level 2 of the program in the Summer term and Level 3 in the Fall term.
- Plan and design events to meet organizational and client objectives;
- Select food and beverage catering services, site location, and décor, according to the theme and needs of an event;
- Develop marketing plans and related promotional plans for events that will meet the needs of the organization and/or client;
- Coordinate and/or supervise staff, contractors and volunteers in order to achieve the desired performance;
- Employ best practices for financial management in the planning of events;
- Manage the business transactions of event projects to meet organization and/or client needs;
- Develop strategies to mitigate risk and liability to ensure the safety and security of participants during an event;
- Maintain ethical practices and professionalism in the events field to create positive relationships and experiences;
- Apply strategies that support intercultural awareness and inclusion in event offerings that meet the needs of diverse populations;
- Use industry standard technology platforms, systems, tools and applications to support the operations of events;
- Secure monies through sponsorships, funds, or grants to support event objectives;
- Engage in ongoing learning for professional and career growth;
- Identify and respond to new career opportunities that may include contract work and entrepreneurship, to secure employment;
- Communicate information persuasively and accurately in written, verbal and interactive formats.
- The Event Planning program shares some common courses with other Hospitality diploma programs at Fanshawe College which allows for limited program transfer.
- The Event Planning program fulfills the educational requirements for the industry certification designation: Certified Meeting Planner (CMP).
- Graduates may be eligible for admission to the following graduate certificate programs at Fanshawe College: Guest Relations Management - Concierge Specialist, Hospitality and Tourism Operations Management, and Retirement Residence Management.
- For information about Program Pathways visit www.fanshawec.ca/programpathways