Learners explore the application of social media in business organizations. A range of topics, such as corporate branding, fundraising, social media advocacy campaigns, how to realign and utilize traditional approaches to marketing, and advertising and branding using social media are discussed. Best practices for using social media as a learning and collaboration tool within organizations and in a...
This course is designed to help students understand the concept of customer service to both external and internal customers to support their careers and personal growth as service providers. Due to globalization, organizations increasingly require that employees have the knowledge and skills to deliver exemplary service to meet the needs of a diverse clientele. Informed by an understanding of the...
Students will get a great overview on all the functions of a business and how they interact. This course is designed to help the learner understand the role of business in Canada by focusing on the basics of management, and organizational theory and structure.
This course is designed for students who have the storytelling and technical skills to produce a professional podcast, and want to develop the marketing and entrepreneurial skills required to attract an audience, maintain currency, and generate revenue through advertising and sponsorships. Students will explore a variety of marketing strategies that build brand awareness, create revenue-generating...
Successful businesses not only respond to their current customer needs, but often anticipate future trends and use innovation to develop new ideas, products or services. The future of skilled trades will be shaped by emerging trends such as sustainability, new entrants to the skilled trades and applied research and development as well as skills shortages driven by demographic s and economic...
This online course, offered through OntarioLearn, provides students with a basic understanding of the development of labour unions in Canada, and the practical skills needed to manage effectively in unionized workplaces. Historical, political, and legal issues affecting the industrial relations environment will be explored. Develop practical skills in collective agreement negotiation, contract...
In today's competitive marketplace, a strong personal and business brand is essential-not just for growth, but for creating long-term value. This course empowers entrepreneurs, creatives, and small business owners to strategically develop their brand identity and position their business for success.
Starting your own business is an exciting journey-but it's also a legal one. This course is designed to guide aspiring entrepreneurs through the essential legal and procedural steps required to launch a business in Ontario. Whether you're planning a sole proprietorship, partnership, or corporation, you'll gain the knowledge and tools to start your venture on solid legal ground.
In an era of rapid disruption and uncertainty, resilience is not just a strength-it's a strategy. This course equips entrepreneurs, and innovators with the tools to design business models that are adaptable, sustainable, and built to thrive in changing environments. You'll explore frameworks and real-world examples that demonstrate how resilient businesses anticipate challenges, pivot with purpose...
The student will examine strategy and policy tools for decision making and problem solving. Students will examine and study a variety of business cases to develop insights into the complex challenges faced in business. Student communication, both oral and written, as well as analytical skills, will be stressed in the course along with the ability to work effectively in small groups.