Provide initial training (i.e. videos, articles, discussion) on why employee recognition matters, then follow that with many examples of employee recognition (i.e. intrinsic, extrinsic, length of service, team vs. individual vs. organization-wide, look at internally vs. externally administered recognition programs). Learners would then create an implementation plan for putting together a...
Provide some statistics about employee wellness (i.e. those that are involved in wellness have increased attendance/engagement, lower cost on benefits, etc.). There would be readings, videos and discussion boards that lead up to the synchronous class (online or f2f - would be recorded) in which students would learn about various wellness programs/ideas (and participate in some - i.e. chair yoga...
Students will learn how the Facebook Business Suite supports the growth and development of Facebook and Instagram business accounts. Students will learn how posts, scheduling and interactions are delivered through the Business Suite. Students will have the opportunity to work directly in the platform to design and interact via Facebook Business Suite. Learning Outcomes: Explain how the Facebook...
Within this course, students will learn how to create and manage the different sections within a LinkedIn profile. They will learn how to build their personal brand and generate business leads through the LinkedIn platform. Students will learn how to find and connect with the right target audience for their business. Learning Outcomes: Learn about LinkedIn best practices and how to optimize your...
Within this course, students will learn how to create a successful YouTube channel, create engaging videos, optimize videos for higher visibility, learn about YouTube SEO and monetize their channel. Learning Outcomes: Create a YouTube strategy that examines different tactics to build and optimize a business channel. Demonstrate the ability to create successful YouTube videos. Learn how to scale a...
Social media marketing is at the forefront of digital marketing and for good reason. Students will learn the ads platform, how to select a targeted demographic audience, how to set a budget and duration as well as choosing a specific location for ads to appear. In this course you will: Learn how the ads platform is designed. Create a targeted ad campaign within the ads platform. Identify an...
Within this course, students will learn about influencer marketing and how to identify and connect with influencers that will help their business or brand grow. Students will learn about how to create influencer partnerships, how to create influencer campaigns and how to drive and measure the success of their campaigns. Learning Outcomes: Identify and define influencers to target and partner with...
Within this course, students will learn how to create effective content and how to manage content across various social media platforms. Students will learn about content creation best practices, useful tools and how to create a content calendar. They will also learn how to optimize content to drive engagement and build brand loyalty. Learning Outcomes: Identify social media content creation...
Within this course, students will learn how to successfully create a social media marketing strategy that will help a business market their product or service across various social media platforms. Students will learn about creating engaging social media content that will build a community and dedicated following. They will also learn how to effectively promote a business and sell on social media...
Learners will discover just how many social media tools exist and how each tool can integrate and provide support to a social media strategy. Students will learn about tools like HootSuite, Canva, Sprout Social, Buffer and how they can deliver on KPIs within an organization. Learning Outcomes: Identify the components of social media tools available in the industry. Demonstrate an understanding of...