Business Administration - Marketing

*Domestic applicants include Canadian citizens, permanent residents, protected persons and Convention refugees.
Students who have completed the two-year marketing diploma program can continue for a third year to earn an Ontario College Advanced Diploma in business administration marketing.
A unique feature of this program is Fanshawe's collaborative relationship with Google and the Search Engine Marketing Professional Organization, which allows students to gain experience in search engine marketing (SEM) and search engine optimization (SEO) by running live campaigns for real clients using Google Adwords and Google Analytics. The program prepares students to pursue Google designations that are in high demand but not widely available.
Graduates will have superior analytical, decision-making and communication skills and the ability to succeed in a variety of marketing disciplines. Graduates who meet admission requirements are also eligible for transfer to the Honours Bachelor of Commerce (Digital Marketing) degree. You can also be eligible to complete a degree at many other post-secondary institutions or complement your advanced diploma with a Fanshawe graduate certificate.
This program is also available part-time.
Please note, this program requires a laptop. It is recommended that students use a PC laptop vs. a Mac laptop, as Windows is required to be able to load program-specific software. For more information on specific requirements, visit the Laptop Requirements page on the Fanshawe CONNECTED website.
Graduates of Fanshawe’s Business Administration – Marketing program can pursue a career in sales, retail management, advertising, brand management, sports and events marketing, customer relationship management or market research. Graduates have the knowledge and skills to begin in a variety of entry-level positions, including marketing officer, marketing assistant, sales assistant, sales representative, merchandiser, advertising coordinator, media buyer, account representative and market researcher.
Did you know Fanshawe consistently ranks high in graduate employment rates among large colleges in Ontario?
Here are some examples of career opportunities for graduates of Fanshawe’s Business Administration – Marketing program:
Social Media Assistant
Support efforts to increase growth and brand affinity by engaging target audiences and markets through social media posts and events.
Content Specialist
Prepare engaging text and images to promote programs, marketing activities and fundraising efforts.
PPC Specialist
Manages internet pay-per-click advertising campaigns including the strategy, design, implementation, SEO, and analysis of ad performance.
I'm proud to have a long list of more than 100 graduates of the program who are now employed with leading search engine marketing players across North America. That speaks volumes to Fanshawe's commitment to unlocking the potential of our students and developing graduates who can make a difference in the marketplace.
The graduate has reliably demonstrated the ability to:
Program Coordinator:
Mathew Schonewille, BA, B.Ed, MTEI
Academic Advisor:
Cynthia Lessard
Business - Marketing Ontario College Diploma from Fanshawe
College with a minimum overall average of 'C+' (2.5 cumulative
GPA)
OR
An equivalent qualification from another
institution as judged by the College with a minimum overall average
of 'C+' (2.5 cumulative GPA)
OR
A combination of relevant education and
work experience in a related field as judged by the College to be
equivalent to the above
Applicants whose first language is not English will be required to demonstrate proficiency in English by one of the following methods:
Level 1 | ||||
Take all of the following Mandatory Courses: | ||||
ACCT-1100 | Principles of Accounting 1 | 3 | ||
This course introduces the student to the Principles of Accounting, and includes an exploration of the underlying concepts that guide the preparation of accounts for individuals and organizations. It is designed to teach the student, regardless of program destination, an essential life skill - an understanding of Net Worth, and its importance to business success and the financial well being of the individual. | ||||
WRIT-1032 | Reason & Writing Business 1 | 3 | ||
This course will introduce business students to essential principles of reading, writing, and reasoning at the postsecondary level. Students will identify, summarize, analyze, and evaluate multiple short readings and write persuasive response essays to develop their vocabulary, comprehension, grammar, and critical thinking. | ||||
MKTG-1012 | Principles of Marketing 1 | 3 | ||
This course is designed to provide an overview of the decisions that face Marketers in today's fast-paced and competitive business environment. Students will learn that marketing is not only advertising but a broad set of activities designed to satisfy consumer needs and wants. Students examine the information Marketers require for effective decision-making and learn the basic elements of the marketing planning process. | ||||
MATH-1052 | Business Math | 3 | ||
This course provides a review of basic arithmetic and algebra as well as providing students with mathematical tools and concepts needed for other college courses and in future employment. This course is to prepare students for later courses in Marketing, Business, Financial Planning, Accounting, Purchasing and Insurance. | ||||
BUSI-1060 | Strategies for Success | 1 | ||
This course presents and helps to develop some of the skills required to achieve academic and career success. Areas of focus include college resources, study skills, time management, academic integrity, emotional self-awareness and social skills development. Additionally, emphasis is placed on career readiness and preparation. | ||||
BUSI-1005 | Introduction to Business Processes | 3 | ||
This course explores the various functional areas of business in Canada and demonstrates the interrelationship among these areas. Students are introduced to many concepts, including major business trends, the role of government in business, marketing, operations, employee-management issues, financial resources management, business ethics and social responsibility. |
*Total program costs are approximate, subject to change and do not include the health and dental plan fee, bus pass fee or program general expenses.