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Business Administration - Marketing
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Program Overview
Build on your business marketing diploma with this advanced diploma in business administration marketing. You’ll gain specialized knowledge and experience in entertainment and event marketing; market research; customer relationship management; global marketing; sales management; new media marketing; web design and more.
You’ll also have the opportunity to apply to further develop your consulting skills with the option of substituting two courses for the intensive community consultancy program, working with live clients to solve real problems.
Program Details
Program Code
BAM2
Credential:
Ontario College Advanced Diploma
Duration
90 weeks
Canadian Students
Start Dates
Locations
Availability
Full Time Offerings
2025 September
London
Open
2024 September
London
Closed
Part Time Offerings
International Students
Start Dates
Locations
Availability
Full Time Offerings
2025 September
London
Open
2024 September
London
Closed
Your Learning Experience
Students who have completed the two-year marketing diploma program can continue for a third year to earn an Ontario College Advanced Diploma in business administration marketing.
A unique feature of this program is Fanshawe's collaborative relationship with Google and the Search Engine Marketing Professional Organization, which allows students to gain experience in search engine marketing (SEM) and search engine optimization (SEO) by running live campaigns for real clients using Google Adwords and Google Analytics. The program prepares students to pursue Google designations that are in high demand but not widely available.
Graduates will have superior analytical, decision-making and communication skills and the ability to succeed in a variety of marketing disciplines. Graduates who meet admission requirements are also eligible for transfer to the Honours Bachelor of Commerce (Digital Marketing) degree. You can also be eligible to complete a degree at many other post-secondary institutions or complement your advanced diploma with a Fanshawe graduate certificate.
This program is also available part-time.
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Become a Chartered Marketer
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer designation.
As the only marketing designation recognized across Canada, the CMA’s Chartered Marketer (CM) designation sets a high standard in the marketing industry. It's a testament to your commitment to ongoing professional development and staying up to date on evolving marketing trends. Plus, Chartered Marketers get access to exclusive CM benefits! Whether you're a current student or a proud alum, this is your chance to elevate your professional profile and join the ranks of esteemed marketers in Canada. Start your CM journey at www.charteredmarketer.ca.
Laptop requirements
Please note, this program requires a laptop. It is recommended that students use a PC laptop vs. a Mac laptop, as Windows is required to be able to load program-specific software. For more information on specific requirements, visit the Laptop Requirements page on the Fanshawe CONNECTED website.
Career Information
Graduates of Fanshawe’s Business Administration – Marketing program can pursue a career in sales, retail management, advertising, brand management, sports and events marketing, customer relationship management or market research. Graduates have the knowledge and skills to begin in a variety of entry-level positions, including marketing officer, marketing assistant, sales assistant, sales representative, merchandiser, advertising coordinator, media buyer, account representative and market researcher.
Did you know Fanshawe consistently ranks high in graduate employment rates among large colleges in Ontario?
Here are some examples of career opportunities for graduates of Fanshawe’s Business Administration – Marketing program:
Social Media Assistant
Support efforts to increase growth and brand affinity by engaging target audiences and markets through social media posts and events.
Content Specialist
Prepare engaging text and images to promote programs, marketing activities and fundraising efforts.
PPC Specialist
Manages internet pay-per-click advertising campaigns including the strategy, design, implementation, SEO, and analysis of ad performance.
I'm proud to have a long list of more than 100 graduates of the program who are now employed with leading search engine marketing players across North America. That speaks volumes to Fanshawe's commitment to unlocking the potential of our students and developing graduates who can make a difference in the marketplace.
Liz Gray
Professor
Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Develop a marketing plan that will meet the needs or goals of a business or organization;
- Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target;
- Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs;
- Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market;
- Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization;
- Analyze the viability of a concept, product, good, and/or service in local, national or global markets;
- Conduct market research to provide information needed to make marketing decisions;
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats;
- Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client;
- Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships;
- Develop learning and development strategies to enhance professional growth in the field;
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives;
- Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization;
- Apply the principles of business ethics and corporate social responsibility to business decisions.
Academic School
Program Coordinator:
Stacey Swartz, MBA
Academic Advisor:
Samantha Diamond
Admission Requirements
ONE OF:
- Business - Marketing Ontario College Diploma from Fanshawe College with a minimum 2.5 final cumulative GPA
- An equivalent qualification from another institution as judged by the College with a minimum 2.5 final cumulative GPA
- A combination of relevant education and work experience in a related field as judged by the College to be equivalent to the above
Note:
Graduates of Business Administration - Marketing may choose to transfer into Fanshawe's Honours Bachelor of Commerce (Digital Marketing) degree program after completing the bridging requirements.
International Admission Equivalencies
Admission equivalencies for Fanshawe depends on your country of study. Please enter your location to see the requirements for your country below.
English Language Requirements
English Language Requirements
Applicants whose first language is not English will be required to demonstrate proficiency in English by one of the following methods:
- A Grade 12 College Stream or University Stream English credit from an Ontario Secondary School, or equivalent, depending on the program's Admission Requirements
- Test of English as a Foreign Language (TOEFL) test with a minimum score of 79 for the Internet-based test (iBT), with test results within the last two years
- International English Language Testing System (IELTS) Academic test with an overall score of 6.0 with no score less than 5.5 in any of the four bands, with test results within the last two years. SDS Program Requirements.
- Canadian Academic English Language (CAEL) test with an overall score of 60 with no score less than 50 in any of the four bands, with test results within the last two years
- Pearson Test of English Academic (PTE) with a minimum score of 53, with test results within the last two years
- A Cambridge English Test (FCE/CAE/CPE) with an overall score on the Cambridge English Scale of 169 with no language skill less than 162, with test results within the last two years
- Fanshawe College ESL4/GAP5 students: Minimum grade of 80% in ESL4/GAP5 Level 8, 75% in ESL4/GAP5 Level 9, or 70% in ESL4/GAP5 Level 10
Advanced Standing
Advanced Standing
- Applicants may apply for advanced standing on the basis of previous academic achievement at another institution and/or Prior Learning Assessment and Recognition (PLAR). Advanced standing qualifies the applicant for direct entry to a second or higher level of the program.
Applicant Selection Criteria
Applicant Selection Criteria
Where the number of eligible applicants exceeds the available spaces in the program, the Applicant Selection Criteria will be:- Preference for Permanent Residents of Ontario
- Receipt of Application by May 1st (After this date, Fanshawe College will consider applicants on a first-come, first-served basis until the program is full)
- Achievement in the Admission Requirements
- Preference for graduates of the Fanshawe College Business - Marketing program
Courses
| Level 1 | ||||
| Take all of the following Mandatory Courses: | ||||
| ACCT-1100 | Principles of Accounting 1 | 3 | ||
This course introduces the student to the Principles of Accounting, and includes an exploration of the underlying concepts that guide the preparation of accounts for individuals and organizations. It is designed to teach the student, regardless of program destination, an essential life skill - an understanding of Net Worth, and its importance to business success and the financial well being of the individual. | ||||
| WRIT-1032 | Reason & Writing Business 1 | 3 | ||
This course will introduce business students to essential principles of reading, writing, and reasoning at the postsecondary level. Students will identify, summarize, analyze, and evaluate multiple short readings and write persuasive response essays to develop their vocabulary, comprehension, grammar, and critical thinking. | ||||
| MKTG-1012 | Principles of Marketing 1 | 3 | ||
This course is designed to provide an overview of the decisions that face Marketers in today's fast-paced and competitive business environment. Students will learn that marketing is not only advertising but a broad set of activities designed to satisfy consumer needs and wants. Students examine the information Marketers require for effective decision-making and learn the basic elements of the marketing planning process. | ||||
| MATH-1052 | Business Math | 3 | ||
This course provides a review of basic arithmetic and algebra as well as providing students with mathematical tools and concepts needed for other college courses and in future employment. This course is to prepare students for later courses in Marketing, Business, Financial Planning, Accounting, Purchasing and Insurance. | ||||
| BUSI-1060 | Strategies for Success | 1 | ||
This course presents and helps to develop some of the skills required to achieve academic and career success. Areas of focus include college resources, study skills, time management, academic integrity, emotional self-awareness and social skills development. Additionally, emphasis is placed on career readiness and preparation. | ||||
| BUSI-1005 | Introduction to Business Processes | 3 | ||
This course explores the various functional areas of business in Canada and demonstrates the interrelationship among these areas. Students are introduced to many concepts, including major business trends, the role of government in business, marketing, operations, employee-management issues, financial resources management, business ethics and social responsibility. | ||||
Tuition Summary
London
Online
*Total program costs are approximate, subject to change and do not include the health and dental plan fee, bus pass fee or program general expenses.