This course will guide the businessperson through the process of setting up a business. Content areas include feasibility study, forms of ownership, financing, operations, marketing plans and personal skills. In short, this course will help you to understand the facets of running a business.
This online course focuses on a structured approach to problem-solving. Emphasis is placed on using a step-by-step problem-solving methodology for root cause analysis. Students will learn how to apply the problem-solving process, when to apply it, how to create quality tools and when to use each quality tool. Students will learn how to create a clear problem statement to begin solving problems...
Students explore the economics of client value and the importance of building a quality service delivery team that ensures that service is provided in a stellar fashion and that employees buy-in to corporate culture and strategies that deliver the bottom line stakeholders are hoping to achieve.
Goods and services are no longer adequate bases for establishing relationships with clients because clients attach an emotional connection to the products they use and to the businesses with which they interact. This course offers insights and ideas in order to create lasting and genuine customer relationships that will withstand the competitive overtures of other companies. Students explore the...
This course introduces the student to best practices associated with managing the small firm. Students are exposed to universal and timeless theories/methods that cut across all major aspects of dealing with people, data and systems. Content and process skills will be conveyed including: decision-making, presenting arguments, building teams, introducing change and providing leadership.
This course will improve your understanding of the terminology, basic knowledge, and process of effective project management.
The Marketing Research course provides a framework of fundamental research methods including traditional quantitative tools and qualitative applications. In this course students will understand the interrelationship among the parts of the research process to gain the appropriate degree of confidence in a particular research result. Current research practices and processes including trends in...
Designed to provide the student with tools and skills necessary to devise an effetive marketing plan for their small business. Students will undertake relevant research and assemble a defensible marketing plan.
Marketing 2 is the second course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments; price strategy and management; distribution management; marketing...
Based on the course text, Uptime, Module 1 develops the framework for thinking about a strategic approach to maintenance management that is integrated with the business. Drawing on the elements presented in the 'maintenance Excellence Pyramid' of Uptime, participants in Module 1 will learn how strategy, people, basic care, materials management, performance management, work management, support...