Search

Search is the largest digital advertising format in Canada. In 2022 it represented over 46% of total digital ad spend. Social media marketing follows close behind at 25%. For the modern digital marketer, understanding how to create, run and optimize effective paid search and paid social media campaigns is an essential skill. In this course, students will learn the fundamentals and strategies...

This course is designed to provide an overview of the decisions that face Marketers in today's fast-paced and competitive business environment. Students will learn that marketing is not only advertising but a broad set of activities designed to satisfy consumer needs and wants. Students examine the information Marketers require for effective decision-making and learn the basic elements of the...

This course introduces a variety of web-based and digital marketing approaches. Students will examine the new and fast-changing opportunities for marketers resulting from the changing use of digital media, including search engine strategies, websites, social media, and mobile communication. The course provides students with the opportunity to observe, evaluate and recommend online marketing...

This course exposes students to the growing field of sports and entertainment marketing with a focus on the theory and practice. This course explores the planning and marketing of sports, entertainment and events. Students learn about the planning, promotion and evaluation of special events within these specific industries. While focusing on the practical application of theory, students will study...

Winning marketers survive on effective presentation techniques. A brilliant idea, an incredible story, even a guaranteed cure for male baldness, can all be lost in obscurity without a skilled delivery of a well-crafted message. This course, by providing the proper building blocks for a marketing presentation, will enable you, the student, to successfully craft and deliver this message in a variety...

The Digital Marketing course will give students an introductory exposure to current social media and digital marketing trends.

Learners develop a social media strategy. The focus is on skill-building and on creating and implementing a social media strategy including identifying and working with social media tools, assessing how tools support overall branding, advertising, marketing and/or communication strategies. Learners explore, identify and engage online communities that support internal and external social media...

Learners explore the fundamentals of social media. Topics covered include an introduction to social media and other emerging technologies and tools, current trends and future directions, benefits, values and risks. Learners analyze case studies to assess how social media impacts and influences fields, such as communication and marketing, and how it informs future trends and developments.

This course will introduce key marketing concepts related to the promotions mix in an IMC (Integrated Marketing Communications) framework. Students will be introduced to the foundation of IMC and communication concepts specifically as they relate to influencing consumer behaviour. This course focuses on advertising as part of the promotional mix and explores creative approaches and media...

This fully online course is designed to use a hands-on orientation in identifying and evaluating business marketing solutions through the examination of several research techniques and applications. The student will use the key principles of problem statement creation, experimental research, and the questionnaire design process to develop actionable research solutions to help solve modern...